It isn’t officially summer yet, and here we are talking about the 4th of July and Co-op advertising funds! But it will be here before you know it, and you also know that this is the biggest time for “blowout” sales for the summer. There are so many “summer-related” brands that offer co-op funding it is hard to know where to start. Think swimming pools, hot tubs, BBQs, outdoor furniture, and fireplace places. There also is all the outdoor sporting equipment to consider – think golfing, baseball, skateboards, roller skates, and bicycles. Let’s look at some 4th of July “trivia” to see if we can tie any of this into great campaigns for your current (or even new) advertisers.

4th of July Trivia

  1. 1777 was the first year that fireworks were used in an official Fourth of July celebration. The amount of money that Americans spend on fireworks has really shot up (pun intended…LOL!). According to the American Pyrotechnics Association, Americans spent $2.3 billion on fireworks in 2022. That dollar amount equates to 461.7 million pounds of fireworks!
  2. Fourth of July became a federal holiday in 1879.
  3. 150 million hot dogs are consumed each July 4th. 74 of those hot dogs were eaten in 10 minutes in 2018 at the Coney Island Hot Dog Eating Contest by Joey Chestnut!
  4. 61% of Americans will attend a July 4th picnic. 65% say fireworks shows are their favorite July 4th activity, followed by 32% of people saying food, and 28% saying that going to the beach is the best that day.
  5. It costs between $25,000 – $100,000 to host municipal fireworks shows, and $5 million is the minimum insurance coverage recommended for these shows. Massachusetts is the only state to ban all consumer fireworks.
  6. 28% of Americans will be purchasing some type of patriotic merchandise.

Listed below are just a few of the summer related brands that offer co-op funding. For complete details on these brands and to see the additional “brands of summer” that offer co-op you will want to access the Co-Op Connect Platform.

Brand – Products/Services – High-Level Guidelines

Ingersoll-Rand – Club Car – Golf Carts, Utility Vehicles
Level 1 and 2 dealers receive $75 per vehicle purchased as their accrual fund. Dealer Level 3-5 receive $125 per vehicle. Reimbursement is 50% for Level 1, 60% for Level 2, 70% for Level 3, and 80% for Level 4 and 5.

Hayward Products – In-Ground Pool Products – Pumps, Filters, Cleaner, Salt Systems and Heaters
Reimbursement is 50% for traditional/digital advertising. Accrual fund is earned on current year purchases and dealer’s balance can be found within the co-op widget at

Seaside Casual Furniture – Classic Patio Furniture
Reimbursement is 25% for traditional/digital advertising. Authorized Dealers earn 2% of prior year purchases as their accrual fund.


Co-op Connect is a full-service customized co-op advertising solutions provider.

Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.

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