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Everyone knows that Automotive – New Cars is THE hottest of all co-op verticals. But if you don’t work with auto dealer advertisers, no worries, there are amazing co-op opportunities in plenty of other verticals. Before we talk about other verticals let’s go back to the car dealerships for a minute. Do you work with…

Subscribers of the Co>Op Connect product can receive ten promotions each week, but what are they? The various brands offer National campaigns to move their products. These campaigns can be tied in at the local level. You will see everything from new product announcements for gas BBQ grills to new styles of Garage Doors. You…

If you are a Media Publisher or ad agency that represents any motorcycle dealerships, or the brands themselves, then this is the time to pump up the advertising. May is Motorcycle Safety Awareness Month. With the warmer weather, the riders are especially excited this year, after being cooped up all winter, to get on the…

Subscribers of the Co>Op Connect product can receive ten promotions each week, but what are they? The various brands offer National campaigns to move their products. These campaigns can be tied-in at the local level. You will see everything from new product announcements for gas BBQ grills to new styles of Garage Doors. You will…

The Co>Op Connect Team helps you be successful in utilizing your advertiser’s co-op funding by assisting with research and administrative duties. We wanted to share results from just one component of our work which is the accrual research we do for our Concierge subscribers. We found $292,510.57 in available co-op advertising funds in March. That…

Subscribers of the Co>Op Connect product can receive ten promotions each week, but what are they? The various brands offer National campaigns to move their products. These campaigns can be tied in at the local level. You will see everything from new product announcements for gas BBQ grills to new styles of Garage Doors. You…

If you are in the southern parts of the United States, you can normally utilize your boats and fish all year long. For all the northern states, especially those around the Great Lakes, folks are “itching” to get out there! Trout season starts May 1st in Wisconsin. Steelhead is aplenty in Michigan in April. White…

Subscribers of the Co>Op Connect product can receive ten promotions each week, but what are they? The various brands offer National campaigns to move their products. These campaigns can be tied-in at the local level. You will see everything from new product announcements for gas BBQ grills to new styles of Garage Doors. You will…

The quickest answer is to increase your revenue, but it is far more beneficial. It builds an additional “line of communication” between the manufacturer and reseller channel. A lot of brands have built portals for their resellers to download brochures (for the end customers), learn about new products, etc. But offering a co-op program for…

Subscribers of the Co>Op Connect product can receive ten promotions each week, but what are they? The various brands offer National campaigns to move their products. These campaigns can be tied-in at the local level. You will see everything from new product announcements for gas BBQ grills to new styles of Garage Doors. You will…