Once we hit the 4th of July, it is a great time to help your customers use their co-op funds to promote summer sales. It is midway through the year, and you may find that they have not used any of their co-op funds for the first half of the year. The first order of business is to work with your customer to find out the top 3 to 6 brands they sell. Your customer may sell hundreds, if not thousands of different products, but which ones fly out the door the most? These top brands are what you want to concentrate on advertising, as they most likely have earned a lot of co-op funding for these top products.

Even though summer officially just started on June 21st, the summer clearance sales are already under way the first week of July. Summer clothing and patio furniture seem like obvious choices for sales right now. It was surprising to see this is also the time for peak discounts on air conditioners and humidifiers. That took me by surprise as I would think if your “AC” breaks at this time of year, with all this heat, you may be held “over the barrel” just to get some relief in your hot house. Other items with large discounts at this time of year are large appliances, mattresses and tech items.

Let’s look at a few of the “Summer Sales” related brands that offer co-op funding to their reseller channel that are listed in the Co-Op Connect Platform:

Brand Name – Products/Services High-Level Guidelines

Carrier – HVAC Equipment
This program also applies to the Bryant brand. Co-op funding is earned from the distributor that your customer purchases from. They will receive 50% reimbursement for traditional and digital advertising.

The Trane Company – Trane HVAC Units – Residential & Light Commercial
Co-op accrual funds vary by dealer level: Select level receives 2%; Prime level receives 3%; Premier level receives 4%. Funds are earned on monthly purchases. Reimbursement is 50% for traditional and digital advertising.

Serta, Inc. – Bedding
Co-op accrual funds are earned on prior month’s purchases and are based on eligible, qualified advertisements. Reimbursement is 50% for traditional and digital advertising.

Simmons Company – Beautyrest Line of Products
Funds are not available for the Simmons or Tuft & Needle brands; only Beautyrest brand is eligible. Accrual funds are earned on prior month’s purchases and vary by dealer’s performance. Reimbursement is 50% for traditional and digital advertising.

Summary
To find out more about our Co-Op Connect Platform or our Co-op Concierge Services, call us at 877-990-2667 or email [email protected].

Comments are closed for this post.