Blog

It’s February, and we are talking about co-op funding for boats?! Well, depending on where you live you may be going boating this weekend while the rest of us may be shoveling snow. In February and March there are boat shows all over the country and if your customer sells boats, outboard motors, or trailers…

Co-op Connect Platform subscribers can benefit from receiving ten weekly promotions. Various brands offer these promotions as national campaigns, which can be adapted locally. The range of promotions includes new product announcements, such as gas BBQ grills or garage doors, and special financing and payment offers for customers purchasing these products. For example, you may…

We are kicking off our co-op blogs this year with comments about the top co-op verticals. We recently posted on Automobiles – New, and then Powersports equipment. The third largest co-op category is the topic for today, and that is Home Improvement brands. There are so many Home Improvement brands that we have broken them…

Co-op Connect Platform subscribers can benefit from receiving ten weekly promotions. Various brands offer these promotions as national campaigns, which can be adapted locally. The range of promotions includes new product announcements, such as gas BBQ grills or garage doors, and special financing and payment offers for customers purchasing these products. For example, you may…

Powersport brands are number “two” in the co-op world relative to usage, and you may wonder why. First you consider there are about a dozen brands that offer funding, and then you add that these are very expensive items. The more expensive the item, the more accrual money the retailer is “stacking up” that can…

Co-op Connect Platform subscribers can benefit from receiving ten weekly promotions. Various brands offer these promotions as national campaigns, which can be adapted locally. The range of promotions includes new product announcements, such as gas BBQ grills or garage doors, and special financing and payment offers for customers purchasing these products. For example, you may…

I know you just finished hearing about using co-op funds for the end of the year and all holiday advertising. Well, another holiday is coming up fast…Valentine’s Day! Many brands provide their reseller network with “fresh” co-op funds on the first of the year since the resellers accrued their money from their prior year purchases….

Co-op Connect Platform subscribers can benefit from receiving ten weekly promotions. Various brands offer these promotions as national campaigns, which can be adapted locally. The range of promotions includes new product announcements, such as gas BBQ grills or garage doors, and special financing and payment offers for customers purchasing these products. For example, you may…

Start the year by thinking about how to help your advertisers utilize their co-op advertising funds. Each of your advertisers has set their 2025 budgets, and you can help them stretch their advertising budget by using those additional funds. Since Automotive – New Vehicles (and CPO) is the largest co-op vertical, we will look at…

Co-op Connect Platform subscribers can benefit from receiving ten weekly promotions. Various brands offer these promotions as national campaigns, which can be adapted locally. The range of promotions includes new product announcements, such as gas BBQ grills or garage doors, and special financing and payment offers for customers purchasing these products. For example, you may…