This is the perfect time to help your advertisers use their co-op funds to promote their upcoming 4th of July sales! With our country celebrating 250 years this year, the festivities will be larger, louder, and more plentiful, and the sales will be as well!
Let’s look at a few of the types of products that normally “go on sale” each 4th of July:

4th of July Sales

  • Grills and Outdoor Gear: This is the time major discounts are offered on pellet grills, smokers, and gas grills from brands like Traeger, Broilmaster Premium Gas Grills, Big Green Egg, and more.
  • Patio Furniture: Outdoor patio sets, dining sets, umbrellas, and outdoor heaters are heavily marked down.
  • Mattresses and Bedding: Major brands, such as Nectar and Tempur-Pedic, offer huge discounts, often over $800 off and/or free gifts.
  • Large Appliances: Refrigerators, dishwashers, washing machines, and dryers are heavily reduced since this is the time of year retailers make room for the new models.
  • Tool & Lawn Care: Cordless drills, lawn mowers, and gardening tools from brands like DeWalt, Toro, Ego, etc., are all “best priced” for this holiday.
  • Apparel & Summer Basics: Stores such as H&M, J.Crew, Banana Republic, and others are offering up to 70% off summer clothing, swimwear, and beach towels.

Below are just a few relevant brands that offer co-op funding to their reseller channel that appear in the Co-Op Connect Platform:

Brand Name – Products/Services – High-Level Guidelines

Empire Comfort Systems – Broilmaster Premium Gas Grills – Broilmaster Gas Grills
Distributors are paid the co-op funds from the manufacturer. and pass the funding down to the retailers. They earn 2% of all purchases in the current year as their accrual fund. Reimbursement is 50% for traditional and digital media.

The Outdoor Greatroom Company – Fire Pit Tables, Pergolas, Outdoor Furniture
Silver, Gold and Platinum Retailers earn 2% of their prior year’s purchases as their accrual fund. Reimbursement is up to 50% for traditional and digital media.

Serta, Inc. – Bedding
Retailers earn their co-op accrual funds monthly based on their prior month’s purchases. Reimbursement is 50% for traditional and digital media.

Whirlpool Corp. – Kitchen & Home Appliances
This program also applies to the Amana, KitchenAid and Maytag brands. Retailers start earning funds at the beginning of the year and continue to earn as new purchases are made from the brand(s). Retailers have until 1/31/27 to spend their 2026 accrual money. Reimbursement is between 50 – 100% and the amount varies depending on type of media purchased. Both traditional and digital media are eligible.

Summary
To find out more about our Co-Op Connect Platform or our Co-op Concierge Services, call us at 877-990-2667 or email [email protected].

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