Bringing up the use of co-op funds on a sales call may just help you close the deal and make way for future (and larger) sales. But just like everything else in life, great rewards come with a bit of extra work. But in talking with sales reps that include “the co-op talk” in their sales calls religiously, they won’t go back as it is adding too much to their income AND creating very loyal customers.

Of course, you can subscribe to the Co-Op Connect Platform and would have access to the guidelines for the thousands of brands that offer co-op funding to their reseller network. Or you can subscribe to the Co-Op Concierge Services where the Localogy Co-op Team does all the administrative work (such as ad creation, pre-approvals, accrual research, and claim packages).

However, we have found that the “Best in Class” solution is to use our Co-Op Concierge Services ALONG WITH an internal Co-op Champion. Why does this solution work the best? Here are just a few reasons:

  • If your company has hired an internal Co-op Administrator, they want to ensure that this person is successful. They can only be successful if they can get the sales reps engaged.
  • The Localogy Co-Op Connect team does not know when reps leave or when new hires come onboard, this is where the internal administrator can inform us of who we will be sending promotions to, who we will be creating artwork for, and so on.
  • An internal administrator can determine which items sales reps need to work on selling based on their internal review. Do reps need to sell more digital products? More direct mail? More broadcast?
  • They can also determine if a “push” on selling to specific verticals is the way to go.
  • They would also be the “point person” for setting up training sessions between their internal team and the Localogy Co-op Connect Team. Often times just having an “Open Session” where reps can jump on and ask questions or talk about their successes get others more engaged.

The Localogy team works with several companies that have internal Co-op Administrators, and their success has been incredible!

To find out how to subscribe to the Co-op Connect Platform or for more information about our Co-op Concierge Services, call us at 877-990-2667 or email [email protected].

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