August is the perfect time to help your eyewear professional advertisers utilize their co-op funding. Since August is Children’s Eye Health and Safety Month, parents all over are making appointments right now to get their children’s eyes checked out before they head back to school. I don’t know about you, but ever since Covid came into our world, it seems like it takes a lot longer to get into any type of doctor. This is the time right now for Opticians, Optical Stores, Online Eyewear Companies, Ophthalmologists, and any other business in the vision industry to advertise what they carry and utilize their co-op funding while doing it!
Fast Facts on Children’s Vision
- As of 2019, 25.3% of children 2 -17 years old wear glasses or contacts.
- More girls than boys wear glasses or contacts.
- It takes about a week for your eyes to adjust to new glasses.
- 37.1% of eyeglass wearers own two pairs
- The first eyeglasses were developed in Italy in the 13th century!
Listed below are just a few of the brands (and there are many) that offer co-op funding to their reseller network. Help the resellers (your advertisers) get noticed just in time for those back-to-school eyewear purchases.
Brand Name – Product/Service – High-Level Guidelines
- Aspex USA – Eyewear
Reseller channel earns 5% as accrual fund based on current year purchases. Reimbursement is 50% for traditional and digital advertising. - Charmant U.S.A., Inc. (they have 10 brands such as Eddie Bauer and Isaac Mizrahi) – Eyewear Reseller channel earns 5% of prior year purchases as their accrual fund. Reimbursement is at 50% for Dealer created ads, 100% if using Charmant materials for both traditional and digital advertising.
- ClearVision Optical Company (they have 17 brands such as IZOD and Steve Madden) – Eyewear Reseller channel earns 5% as accrual fund based on current year purchases. Reimbursement is 50% for traditional and digital advertising.
- De Rigo REM Eyewear (they have 14 brands such as Converse and Lucky Brand) – Eyewear Reseller channel earns 5% as accrual fund based on current year purchases. Reimbursement is 50% for traditional and digital advertising.
- Kenmark Eyewear (they have 5 brands such as Kenzie and Lilly Pulitzer) – Eyewear
Reseller channel earns 5% as accrual fund based on current year purchases. Reimbursement is 100% for traditional and digital advertising.
Summary
To find out more about our Co>Op Connect database and our Co-op Concierge Services contact us at 866-583-5397 or email [email protected] or [email protected] for more information.
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