“Net” all the co-op funds you can to help your retailers advertise all their fishing brands for late summer/early fall. Depending on what part of the country you live in, you may be catching different types of fish, but fishing is still great all over the country.

Here are a few “angler” facts that may help you get a good “angle” on some great ad campaigns for your advertisers:

• In September, as cooler temperatures settle in, the Midwest is an ideal place to fish for various species. Salmon begin their annual spawning run in September, so that is a great fish to catch along the river mouths of the Great Lakes. Walleye move to deeper water in September, but they become very aggressive feeders to build up winter reserves – so another great fish to catch!
• In September, the South offers a great opportunity for both saltwater and freshwater fish. For saltwater, you will find a lot of redfish, tarpon, snook, and snapper. For freshwater, you will find a lot of small and large-mouth bass, along with king mackerel and cobia.
• If you are heading West in September, you can catch a lot of Trout (Brown Trout, Rainbow, and Cutthroat) in Colorado. In California, you will catch a lot of large and smallmouth bass, and in Oregon, it will be Steelhead Trout.

Let’s look at a few fishing-related brands that appear in the Co-Op Connect Platform:

Brand Name – Product/Service – High-Level Guidelines

Yamaha – Watercraft – Waverunners and Boats
Dealers have two separate funds – one for Boats, the other for Waverunners. Dealers earn 2.5% of their purchases as their co-op accrual fund. Reimbursement is between 50% and 60% depending on dealer level. The program runs from September 1 to August 31 each year.

Daiwa Corporation – Rods & Reels
Mfr. will reimburse 100% for traditional and digital advertising, excluding the Yellow Pages, that do not qualify. Contact the manufacturer to obtain the co-op accrual amount earned by the dealer you are working with. The funds are earned based on their current year’s purchases.

Okuma Fishing Tackle Corp. – Tackle, Rods, Reels & Accessories
The manufacturer will reimburse 100% of traditional and digital media costs. Dealers earn 2% of their current year’s purchases as their co-op accrual fund.

To find out how to subscribe to the Co-op Connect Platform or for more information about our Co-op Concierge Services, call us at 877-990-2667 or email [email protected].

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