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There is no hard-and-fast answer to what any business should spend its co-op dollars on. However, there are a couple of items to “call out” before we delve deeper. First and foremost, a reseller earns only one “bucket” of co-op money. This means they don’t get a set amount for Radio and another set amount…

Co-op Connect Platform subscribers can benefit from receiving ten weekly promotions. Various brands offer these promotions as national campaigns, which can be adapted locally. The range of promotions includes new product announcements, such as gas BBQ grills or garage doors, as well as special financing and payment offers for customers purchasing these products. For example,…

The Co-Op Connect Team often receives calls to explain the different “program types” in the Co-Op Connect Platform. The Team reaches out to each brand annually for updates. As a platform user you will see a large influx of updates in January – April time frame. We start again in November, with a few updates…

Co-op Connect Platform subscribers can benefit from receiving ten weekly promotions. Various brands offer these promotions as national campaigns, which can be adapted locally. The range of promotions includes new product announcements, such as gas BBQ grills or garage doors, as well as special financing and payment offers for customers purchasing these products. For example,…

This is a great time to help your customers use their co-op funds to promote Spring cleaning products. Now, we don’t necessarily mean using that “elbow grease” and crawling on your hands and knees cleaning your floors (although this project may be on the list). We are talking about bigger projects, such as fresh paint…

Co-op Connect Platform subscribers can benefit from receiving ten weekly promotions. Various brands offer these promotions as national campaigns, which can be adapted locally. The range of promotions includes new product announcements, such as gas BBQ grills or garage doors, as well as special financing and payment offers for customers purchasing these products. For example,…

Help your customers promote “all things” outdoor, utilizing their Co-op Advertising Funds. February was the start of all Spring Home & Garden shows across the country. They continued in March and are wrapping up this month. As a matter of fact, April is basically the equivalent of “Spring Black Friday” when the biggest outdoor sales…

Co-op Connect Platform subscribers can benefit from receiving ten weekly promotions. Various brands offer these promotions as national campaigns, which can be adapted locally. The range of promotions includes new product announcements, such as gas BBQ grills or garage doors, as well as special financing and payment offers for customers purchasing these products. For example,…

We are right in the middle of air conditioning repair and install season; use co-op funds to help spread the word! There are thousands of homeowners that go into the winter months that were totally aware that their air conditioning unit needed “help” when they turned it off for the last time (and before the…

Co-op Connect Platform subscribers can benefit from receiving ten weekly promotions. Various brands offer these promotions as national campaigns, which can be adapted locally. The range of promotions includes new product announcements, such as gas BBQ grills or garage doors, as well as special financing and payment offers for customers purchasing these products. For example,…