Another great Fall category to use those co-op funds is for Roofing brands. It’s all about the timing, and Fall is a great time to get that new roof. Spring is a bit too rainy, and you can just forget about a crew coming to your house in the winter unless you live in a “warm” state. Getting a new roof in the summer is the peak time, but you will also be paying the peak price!

Let’s look at a few Roofing Facts that you may be able to incorporate into your roofing customer’s advertising campaign.

Roofing Facts

  • Late fall and early winter are the slowest times of year for roofers. They may offer discounts and more flexible scheduling to fill in their calendars.
  • Late summer and early fall are a great time for a successful “roofing job”. The warmer weather helps asphalt shingles seal properly and ensures that sealants and adhesives cure properly. You may think you are saving money by scheduling something in the winter, but if the shingles don’t seal correctly, you will be spending a whole lot more money when the leaks show up!
  • Make sure you get to those minor “fixes” in the summer or fall before they turn into emergency repairs. In the winter months, those emergency repairs carry a premium price due to the urgency and potential hazardous working conditions.

Below are just a few of the “Roofing Related” brands listed in the Co-Op Connect platform:

Brand Name – Products/Services – High-Level Guidelines

Duro-Last Roofing, Inc. – Duro-Last Roofing
Dealer must purchase $50k in product to be eligible for AMP-Up Program (co-op advertising). Dealers then earn 1.5% of prior year’s purchases as their co-op accrual fund and are reimbursed 75% for traditional and digital advertising.

EDCO Products – Exterior Building Products
Need to contact mfr. for co-op accrual fund amount. Reimbursement is up to 50% unless dealer uses EDCO created art which is reimbursed at 100%.

Owens Corning – Insulation and Roofing
Independent lumber dealers are eligible to participate. Diamond Level dealers earn over 3% as their accrual fund; Gold Level earns 3%; Silver Level earns 2% and Bronze earns 1%. Reimbursement is 100% for all tiers.

To find out how to subscribe to the Co-op Connect Platform or for more information about our Co-op Concierge Services, call us at 877-990-2667 or email [email protected].

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