Co-op funds are available for thousands of brands – and these brands are all listed in the Co-Op Connect Platform. You see all this great information on the Platform but then wonder what are the next steps? If your sales reps know what co-op advertising funds are, and how they can utilize them to help their customers obtain more (or longer) ad campaigns and still stay within their allotted budget, then you are “good to go”. However, if your sales team is not familiar with co-op funding and how to use it as the great sales tool that it is, we can help!
In addition to the Localogy Co-Op Connect Platform, we also offer our Concierge Services. These services provide you with administrative help for your sales team, so that they can utilize co-op funding for their customers while still being able to do what they do best…sell! Below are the various services we provide, and you can sign up to use some or all, as needed by your internal team.
- Co-op Audit
- Co-op Accrual Research
- Co-op Ad Creation
- Co-op Prior Approvals
- Co-op Claim Packages
These are the five “main” administrative steps to ensure co-op advertising success. In this article, we are going to focus on the first one – the “Audit”.
Co-op Audit
Wouldn’t it be great if your sales rep could go to a customer’s location (or call them) and tell them they are aware of all the brands they carry and which of those brands offer co-op funding? It shows their customers/advertisers that they put some advanced research into their business to help them grow!
You send us a list of your current advertisers, or even new prospects, and we do all the work! In return, you will receive an EXCEL spreadsheet showing all advertisers, along with research from Websites and other platforms, showing brands that they carry and those that offer co-op funding.
To find out how to subscribe to the Co-op Connect Platform or for more information about our Co-op Concierge Services, call us at 877-990-2667 or email [email protected].
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