Co-op funds being used for Christmas toys – you bet! In this article, we are going to “call out” a few brands that you do not necessarily think about when it comes to toys. You would think about them in the agricultural world – John Deere, Kubota, and Kioti. All three of these brands offer co-op funding for a line of kid products, and you follow the same guidelines as you do for the full-size (agricultural) products.

John Deere
Rumor has it that John Deere toys (made with tin at the time), were sold by small venues during the 1920’s, just a few years after full-size tractors were manufactured. They make small vehicle sets, remote control tractors, and play farm sets, as well as “ride-on” tractors for kids to drive themselves.

Not only does Kioti sell toys (die-cast models, stuffed animals, etc.), but they also sell men’s, women’s, and youth apparel and headwear. You can review their products at their online store.

Kubota has an 11-page online Toy Catalog. They have a mini-size Collectible Line that has everything from a zero-turn mower to a skid steer, baler, and of course, tractors. This may be something the “big kid” in your life (AKA The Adults) may be interested in collecting. They have a Pedal Tractor with a Loader and Trailer for your little future farmer to get on and ride. They also have “Play Sets” – everything from a farm set to a Deer Hunting play set to a Building Block/Construction set.

Listed below are the high-level guidelines for these three brands. You can also search our Platform for other toys and gift ideas, such as Ganz, etc.

Brand Name – Products/Services – High-Level Guidelines

  • John Deere Ag & Turf – Turf and Utility Products, Ag Management Solutions, Gold Products, John Deere Licensed Products (Toys, etc.)
    Accrual fund is based on the prior year’s purchases, and reimbursement is 50% for both traditional/digital advertising.
  • Kioti Tractor Division – Tractors, UTV’s, Engines, Accessories (such as toys)
    Dealers earn 2% of their prior year’s sales as their accrual fund and are eligible for 50% reimbursement on traditional and digital advertising – with the exception of Promotional Products/Outdoor Signage and Banners, which is 25%. A new dealer is eligible for 75% of their first year.
  • Kubota Tractor Corporation – Tractors, Implements, Lawn Mowers, Excavators, Wheel Loaders, Toys
    There are two different methods for calculating accrual percentages that can be found in the Platform. Balances are posted on the portal at Reimbursement is 50% for traditional and digital advertising.


Co-op Connect is a full-service customized co-op advertising solutions provider.

If you are looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.

Comments are closed for this post.