Not only is the Fall Home Improvement season almost upon us, but the weather across the country is also playing a big part in the need for some of these improvements. In the Midwest, especially in Michigan, we had the second rainiest month in the history of the state. In the last couple of days, we have seen Hurricane Henri reach Rhode Island and it is just the start of the hurricane season. We have also seen horrible flooding in mid-Tennessee. Out west there have been more wildfires and unfortunately, the list seems to go on.

If you have advertisers that sell emergency preparedness products, like generators, you want to help them create a campaign that really calls out the brands they carry. Windows, Doors, and Roofing are all also “hot” items. At this time of year, everyone wants to be sure their roofs are not leaking, and that windows and doors are draft-free and energy-efficient for the upcoming winter months. If you add in all the storm damage that has occurred across the country; these poor installers are beyond busy. But again, they still need to advertise the brands they carry so that homeowners can call that Andersen or Jeld-Wen installer if that is what they currently have in their home.

Listed below are just a few of the brands in these categories that offer co-op funding to their reseller channel.

Brand & Program Notes

  • Generac – They offer between 50 – 75% reimbursement based on a percentage of the prior year’s purchases from the brand.
  • Briggs & Stratton Standby Power Generators – They offer 50% reimbursement for dealer-created ads and 75% reimbursement for mfr. created ads based on a percentage of purchases from the current fiscal year and a portion of the prior year’s purchases from the brand.
  • Andersen Corporation – They offer between 50 – 100% reimbursement, depending on media selection, based on a percentage of prior year’s purchases from the brand.
  • Crystal Pacific Windows & Doors – They offer 50% reimbursement based on 2% of current year purchases from the brand.
  • Hayfield Window and Door Company – They offer 50% reimbursement based on three-quarters of 1% of current year purchases from the brand.
  • Jeld-Went Windows & Doors – They offer between 50 – 75% reimbursement based on your dealer level and percentage of prior year’s purchases from the brand.
  • Marvin Windows & Doors – They offer up to 75% reimbursement based on a percentage of current year purchases from the brand. Note: Co-op funds must be used by October 31st of each year!
  • Milgard Mfg., Inc. – They offer 50% for Traditional media and 60% for digital media as reimbursement based on a percentage of current year purchases from the brand.
  • Ply Gem Windows – They offer 50% reimbursement based on 1-2% (dependent on dealer level) of prior year’s purchases from the brand.
  • Duro-Last Roofing, Inc. – They offer 75% reimbursement based on 1.5% of the prior year’s purchases from the brand.
  • Owens Corning – They offer 100% reimbursement based on a percentage of the current year’s purchases from the brand (% dependent on dealer level)

The Localogy Co>Op Connect database contains all the information for thousands of brands in hundreds of different verticals. You will find all the brands that offer co-op funding for hundreds of home improvement and emergency preparedness brands. For a database demo, or for more information call 866-323-5504 or email Alanda Hunt at alanda@localogy.com.

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