What does co-op advertising have to do with sleep? March is National Sleep Awareness Month, so this is a great time for any of your mattress and bedding customers to promote their sales and inventory and have you help them utilize their co-op funding.
There are so many different campaigns you can run; everything from how to improve sleep, to what are the benefits of sleep for your overall health, to improving sleep habits. There are so many types of mattresses out there, but they are all needed – there is never a “one size fits all” when it comes to mattresses. Some folks sleep great on top of a rock-hard mattress, while others need to feel like they are sinking into a cloud to get that elusive sleep! Listed below are a few sleep/mattress-related facts that may help you create great campaigns.
Sleep/Mattress Related Facts
- The CDC has declared inadequate sleep a public health epidemic. Sleep deprivation can have an impact on your memory, pain levels, weight, and risk of health conditions.
- A good mattress helps with pain relief. It can relieve pressure points and align your spine, which helps you wake up pain-free. If you are waking up every morning with a backache, it may be that the mattress is not right for you (maybe too firm, not firm enough, retaining too much heat, etc.).
- A good mattress increases productivity. When you get a good night’s sleep, you wake up feeling refreshed, which helps you be more active and productive throughout the day. A good night’s sleep is also huge for mental and emotional health, as it helps eliminate mood swings, sleepiness, anxiety, depression, etc.
- Buying a high-quality mattress also helps reduce aging signs! The mattress’s material rubs against your skin and hair. If it is low quality, you can get rashes, fine lines, and hair damage.
- According to the Sleep Foundation, you should typically replace your mattress every 6 to 8 years.
Listed below are just a couple of the many Mattress brands that are listed in the Co-Op Connect Platform:
Brand Product/Service High-Level Guidelines
Restonic Mattress Corp. – Bedding, Mattresses, Foundations
The Retailer earns accrual funds based on current year purchases from the manufacturer. Mfr. will reimburse 50% for Print, TV and Radio advertising.
Simmons Company – Beautyrest line of products
The Retailer earns accrual funds monthly based on the prior month’s purchases. Up to 50% of traditional and digital advertising can be reimbursed.
Tempur Sealy – Mattresses and Bed Bases
This also applies to the Sealy and Stearns & Foster brands. The accrual amount earned by the Retailer varies based on their dealer level (Silver, Gold, etc.). Reimbursement is up to 100% for traditional and digital advertising.
Co-op Connect is a full-service customized co-op advertising solutions provider.
Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.
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