The Co-Op Connect Platform contains co-op guideline information for brands sold all over North America. This means that co-op funding is available for your dealers/retailers not only in the U.S. but also in Canada. In some cases, you will see a program listed twice, such as these below:

  • Bio-Lab, Inc. – BioGuard
  • Bio-Lab, Inc. – BioGuard (Canada)
  • Lennox Industries, Inc.
  • Lennox Industries, Inc. – Canada
  • Michelin Tire
  • Michelin Tire (Canada)
  • Michelin Tire – BFGoodrich
  • Michelin Tire – BFGoodrich (Canada)
  • Michelin Tire – Uniroyal
  • Michelin Tire – Uniroyal (Canada)
  • Wrangler Wear
  • Wrangler Wear – Canada
  • Wrangler Wear – 20X
  • Wrangler Wear – 20X – Canada
  • Wrangler Wear – ATG
  • Wrangler Wear – ATG – Canada
  • Wrangler Wear – Riggs Workwear
  • Wrangler Wear – Riggs Workwear – Canada
  • Wrangler Wear – Rugged Wear
  • Wrangler Wear – Rugged Wear – Canada
  • Wrangler Wear – Western
  • Wrangler Wear – Western – Canada
  • Wrangler Wear – Wrangler FR
  • Wrangler Wear – Wrangler FR – Canada

So why do they have separate programs? It may be minor, like your reimbursement may be made in the form of a credit memo in the United States, while you may get reimbursed by check in Canada. It can be that even though the program is offered in Canada, your reimbursement is in U.S. dollars since they are headquartered in the U.S. It may also be that they may require the use of one agency in the U.S. and another in Canada. For instance, the Lennox CAP program requires that dealers in the U.S. use their preferred vendor Strategic America for digital advertising, while in Canada, the preferred vendor for digital products is Publicis. Programs may also be

available only in the U.S. or Canada, as the brands are not sold across North America. If there are brands that your customers work with that you do not see in the Platform, reach out and let us know. We will be glad to research the brand to see if they offer co-op funding and will get back to you with the details, along with adding it to the Platform for future use.


To learn more about our Concierge Services or Co-Op Connect Platform, call us at 866-583-5397 or email [email protected].

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