This is the perfect time to help your advertisers who sell paint (and other home remodeling items) to use their co-op funds by year-end. After eating that big Thanksgiving feast on the 28th, most people have a nice long weekend – time to roll up their sleeves and work on that painting. Folks can then host their Christmas parties with a freshly painted and Christmas-decorated great room and/or kitchen!

Here are some “fun” facts about Interior Paint as you might be able to come up with an angle to include them in your customer’s advertising campaign.

Interior Painting Fun Facts

  • An interior paint job acts as a shield, protecting your walls from the wear and tear of everyday life. It protects your walls from scuffs, scratches, moisture, dust, and stains that can accumulate over time.
  • A general rule of thumb is that a well-done interior paint job will last 5-10 years and potentially longer.
  • When calculating the average time to complete an interior paint job, it is usually one room per day per house painter. So, if you have an average-sized home of 1,500 – 2,000 square feet, it will take 3-5 days to complete.
  • How much does it cost to paint the interior? An 1,800 square-foot house would cost between $1,800 – $7,200.

Brand – Product/Service – High-Level Guidelines

Ace Hardware – Ace Brand & Paint – Paint and Private label products
Ace brand products accrue 1% of prior year purchases, while Clark & Kensington, Royal, and Magnolia Home earn 5% of prior year purchases. Reimbursement is up to 75% for traditional media, and digital tactics are 100%.

Benjamin Moore & Company – Paint & Premium Products
Retailers earn 2% of prior year purchases as their accrual fund. Retailer-created ads are reimbursed at 50%; Benjamin Moore-created ads are reimbursed at 75%. This program also applies to the following brands: Coronado, Corotech, Eco-Spec, Fresh Start Primers, and Insl-x.

Richard’s Paint Mfg. Co., Inc. – Paint
Retailers earn 3% of prior year purchases as their accrual fund. Reimbursement is up to 50% for both traditional and digital media.

Summary

Co-op Connect is a full-service customized co-op advertising solutions provider.

Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.

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