Dealers selling snowmobiles have a lot of opportunity for big co-op accrual balances as this is a very popular “sport”. Not only do the dealers make money on the “machine” itself, but if they are selling snow suits, helmets and other gear they may have a gold mine! Let’s look at a few “fun facts” on this great winter sport.

Snowmobile “Fun Facts”

  • The average snowmobiler spends $4,000 each year on snowmobile-related recreation. This is not only for the machine and gear but also for hotels, dining out and more.
  • The average snowmobiler rides 1,402 miles per year in North America.
  • Approximately 88% of all active snowmobilers are male, 12% female.
  • 54% of the snowmobilers usually trailer their snowmobiles to go riding (several trailer brands also offer co-op funding). This ties into item 1, as you usually travel somewhere for a couple days to enjoy your “riding time”.
  • Hundreds of thousands of snowmobiles are registered in just the northern U.S. and Canada alone. There are 233,422 registered snowmobiles in Wisconsin, 201,400 in Minnesota, and 173,000 in Michigan.

This is also the time that the brands release national promotions on sales. See how you can help your customers tie into these promotions. Listed below is just one example:

Prep for Winter with Savings from Ski-Doo!

Let your Ski-Doo dealers know about this special offer. Score $100 off $500 or $250 off $1,000 on select Ski-Doo apparel & helmets. Offer expires November 15, 2024.

Listed below are a couple of the snowmobile brands listed in the Co-Op Connect platform. This is a great time to help your advertisers promote these brands (and more)!

Brand – Products/Services – High-Level Guidelines

Arctic Cat – Snowmobiles – Snowmobiles
The Dealer earns $100 per unit ordered as their accrual fund and the funds are available for use the following month. Reimbursement is between 50 – 70% depending on media used.

BRP – Ski-Doo – Snowmobiles
BRP does offer co-op funding but prefers that dealers utilize their portal for the most current program information.

Polaris Industries – Snowmobiles
The Dealer earns $90 per unit as their accrual fund and is based on the annual Pre-season snow order. The reimbursement is 50% for traditional and digital media. Advertising must run between July 2024 – June 2025.

Summary

Co-op Connect is a full-service customized co-op advertising solutions provider.

Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.

Comments are closed for this post.