Help all your lawn care customers use co-op funds to promote lawnmowers. Whether it’s a hardware store or lawn and garden store there at least a dozen brands that offer their resellers co-op money to promote their products in the U.S. and Canada. This is also the time that a lot of these brands run special national promotions as late spring/summer is right around the corner, and these promotions are a fantastic tie-in at the local level.

Let’s take a quick look at just a couple of these promotions (and there are so many more):

Scag Stand up for Savings Event!
Save up to 15% off MSRP on select new Scag V-Ride and V-Ride XL zero-turn stand-on mowers. The offer expires on April 30, 2025.

Altoz Spring Ahead Sales Event!
Save up to $1,500 on select models OR Fleet & Municipality discount AND get 0% financing for 24 months, with no interest for 120 days. No payments for 150 days OR 0% financing for 48 months on select, new Altoz mowers. Offer expires April 30, 2025.

As you can see from the two promotions listed above, this is the exact time to help your local resellers with their lawnmower advertising! Below are just a couple fun facts that you may be able to incorporate into some “interesting” advertising for your clients.

Lawnmower Facts

  • 54 million Americans mow their lawns each weekend!
  • 70 hours is the average number of hours that Americans spend on their lawn care every year.
  • 15% of all push mowers are now electric.
  • 25% – 30% of people use riding mowers, while the remaining majority use push mowers. So, with this number, and the 15% number shown in item 3 above, it appears that gas push mowers are still the number one type of mower sold.
  • Americans burn 800 million gallons of gas yearly, trimming and maintaining their yards.
  • Folks were very innovative in 1969 when MowBot was created. It was the first commercial robotic lawnmower, and it ended up paving the way for Roomba and other robotic household helpers!

Listed below are just a couple of the many lawn mower brands that are listed in the Co-Op Connect Platform:

Brand – Product/Service – High-Level Guidelines

Scag Power Equipment – Commercial riding and walk-behind mowers
All co-op advertising is administered through the regional distributors. The dealer obtains approval and submits claims to their particular distributor.

Briggs & Stratton – Riding mowers, zero-turn mowers, walk-behind mowers, handheld products These guidelines also apply to the Ferris, Simplicity and Snapper/Snapper Pro brands. The accrual fund earned by dealers is dependent on their dealer level with the range between 1 – 3% of their prior year’s purchases. Reimbursement is 50% for “Stocking” dealers and 75% for “Premier” dealers for both traditional and digital advertising.

Co-op Connect is a full-service customized co-op advertising solutions provider.

Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.

Comments are closed for this post.