Help all your pool, hot tub, sauna, and water chemical customers use co-op funds to promote their spring services. This is the time that people want to start booking their “pool opening” appointments so that they get a good date/time way in advance of the Memorial Day weekend. Nothing is worse than finally getting the warm weather and you can’t use your pool or hot tub as the service company you use is booked until after the holiday. Quite a few folks use these services as they have warranties on their products, and not using the proper company for “openings/closings” can negate the warranty. Then, there are also plenty of people who handle these tasks themselves, so you want to help your customers advertise all their chemical products so that everyone can stock up on what they need for summer.
This is also a great time to tie into a brand’s national promotion. Let’s take a quick look at one that runs through the end of April:
Relax With Sirona Spa Care Savings!
Save up to $45 when you purchase Sirona Spa Care products. $10 off on $75, $25 off on $150, and $45 off on $225. Offer expires April 30, 2025.
Below are several fun facts that you may be able to incorporate into some “interesting” advertising for your clients.
Pool and Spa Facts
- The U.S. is home to 10.7 million swimming pools. This includes 10.4 million residential pools and 309,000 public pools. This equates to roughly one pool for every 31 people in the country.
- 41% of residential swimming pools are above ground, while 59% are inground.
- A pool owner can expect to spend between $400 – $750 on pool and/or spa chemicals annually.
- There are more than 7.3 million hot tubs in the U.S. Most hot tubs are in single-family homes. The most common type of hot tub is an above-ground spa with an acrylic shell.
- The U.S. market accounts for around 58% of global hot tub sales.
- The states with the highest concentration of hot tubs are California, Texas, Florida, Illinois and New York.
Listed below are just a couple of the many Pool/Hot Tub/Chemical brands that are listed in the Co-Op Connect Platform:
Brand – Product/Service – High-Level Guidelines
Hayward Products – Inground Pool Products, Pumps, Filters, Cleaners, Salt Systems, Controls & Heaters
Mfr. will reimburse 50% for both traditional and digital advertising. The accrual funds earned are based on the various products purchased in the current year. Dealers can find their accrual balance within the co-op widget at haywardrewards.com.
Solenis – Pool & Spa Chemicals
This co-op program also applies to their 8 other brands such as Bacquacil, Poolife, Sirona, etc. The accrual funds are earned on purchases during the fiscal year (10/1 – 9/30). ClearCare Dealers earn between 5 to 7%, Non-ClearCare receive 3%. Reimbursement is up to 100% for traditional and digital advertising.
Co-op Connect is a full-service customized co-op advertising solutions provider.
Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.
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