This is just a reminder email for you to “not be tricked and use your treat” – the treat being all available co-op funds.  There are only two months left for the year, so this is THE time to help your advertisers utilize the co-op funds they have remaining by year end.  Many programs run from January through December and have a “use it or lose it” policy, with December 31st being the “lose it” date.  If you have worked with your advertisers and their co-op budgets all year, they may just be earning new co-op money on items they are buying to sell for the upcoming holidays.  If this is a new customer, or you have not yet had the co-op discussion, you may be surprised by a large co-op accrual fund balance.  Help them take advantage of using that balance by year’s end so the money is not lost.  If they are sitting on a large amount, you can help them do larger ads, more frequent ads, a combination of print, broadcast, and digital advertising, and cover all the bases!

Don’t let your advertisers get “spooked” by the co-op process; help them out and earn their trust as a valued client for years to come.

To find out how to subscribe to the Co-op Connect Platform or for more information about our Co-op Concierge Services, call us at 877-990-2667 or email [email protected].

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