Rooms full of new furniture, or new flooring throughout the house sound like a dream. Well, it may as well be…it certainly isn’t in my budget! But there is a much more economical way to update your house for the upcoming holidays…paint! This is the perfect time to paint since the weather is just right. Folks are seeing a few 70-degree days which allows you to open those windows, so you do not pass out from the paint smell. It also makes it more comfortable since you also won’t pass out from heat stroke! Just by changing the color, you can get a whole new look. Your “old” furniture may look new again, especially if you buy a couple of inexpensive pillows to throw on the couch to match your new paint. Plus, preparing to paint has a way of making you move things around and clean things up so you will have a totally “fresh” house for Thanksgiving and Christmas.

Facts about Paint

  1. The 2023 Pantone color of the year is called Digital Lavender which would be a great color for a kid’s bedroom. If you can believe it, they already determined the 2024 color of the year which is Apricot Crush. I just painted my entire house the Sherwin Williams, Repose Gray, I guess I am “so 2021” since much brighter colors appear to be hot!
  2. The 2023 Benjamin Moore color of the year is Raspberry Blush. It’s a vivacious shade of coral tinged with pink. Now it may be a bit too “loud” to paint your entire living room, but you can try a few accent pieces in that color, or maybe it is just the right shade for your powder room.
  3. When you are looking at paints be sure to check on the Light Refraction Value (LRV) number. This refers to the percentage of light a paint color reflects. Black is 0% and doesn’t reflect any light, while white is 100%. So, colors with higher LRV percentages reflect more light which makes the room look bigger. My great room was formerly a deep gold and once that Repose Gray dried on the walls the room looked so much bigger it was unbelievable (because that new color had an LRV of 58).

Listed below are a few of the brands (and there are many), that offer co-op funding for paints and painting supplies. If you have any advertisers selling paint products, now is the perfect time to promote them, while using co-op funds. Don’t forget we are now in November and many of the co-op funds expire at year-end – what a perfect time to use them!

Brand Name – Product/Service – High-Level Guidelines

  • Ace Hardware – Ace Brand & Paint – Paint and Private Label products
    Ace brand products accrue 1%; Clark + Kensington and Royal brands accrue 5% of prior year purchases. Will reimburse up to 75% of traditional ads and 100% for digital tactics.
  • Benjamin Moore & Company – Paint & Premium products
    This also includes Coronado, Corotech, Insl-x and Lenmar brands. Accrual fund earned is 2% of prior year purchases. Reimbursement is 100% for traditional/digital advertising.
  • Davis Paint Company – Davis & Cook paint products
    Accrual fund earned is 3% of prior year purchases. Reimbursement rate is 50% for traditional/digital advertising.
  • Diversified Brands – Dutch Boy – Dutch Boy products
    Accrual fund earned is 5% of prior year purchases. Reimbursement rate is 50-75% depending on product advertised for both traditional/digital advertising.
  • Old Masters, Inc. – Decorating Products
    Accrual fund earned is 1.5% of prior year purchases. Reimbursement rate is 100% for print and digital advertising only.
  • Sherwin Williams -Valspar Corporation – Valspar Paint & Stains
    Co-op funding is available to distributors only. Indirect buyers may get funding by contacting the distributor where they purchase their products.

To find out more about our Co>Op Connect database and our Co-op Concierge Services contact us at 866-583-5397 or email [email protected] or [email protected] for more information.

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