Last week, we posted about manufacturers that produce fertilizers, soils, herbicides, and other planting items and offer co-op funding to their resellers. We also mentioned that another big part of all the agricultural/planting discussion centers around all the mechanical equipment (aka “The Big Guns”).

Below are a few “Big Guns Fun Facts” that you might be able to use as an angle in creating a great advertising campaign(s) for your customers.

“Big Guns” Fun Facts

  • A rolling 12-month average shows 58,147 tractors sold (40 to 100 horsepower). This number is expected to increase 7.4% between 2024 and 2030.
  • John Deere sells the most tractors in the U.S. Mahindra sells the most tractors worldwide (headquartered in Mumbai, India).
  • If you are looking for the most reliable tractor brand, they state it is Massey Ferguson followed by Case IH (both brands also in the Co-Op Connect Platform).
  • Texas is the number one state for farming. They rank first in cattle, sheep, goat, and cotton sales.
  • The most expensive tractor ever sold is a 109-year-old CASE IH dating back to 1913. It sold at an auction for $1,470,000!

Listed below are just a few of the agriculture equipment brands that appear in the Co-Op Connect platform:

Brand Product/Service High-Level Guidelines

John Deere Ag & Turf – John Deere Turf and Utility Products, Small Ag Products, etc.
All 2025 co-op funding must be spent by 10/31/25. The accrual amount earned varies and is based on the prior year’s purchases. Reimbursement is 50% for traditional and digital advertising. The program applies to the U.S. and Canada.

Kioti Tractor Division – Tractors, UTV’s, Attachments, Implements, Engines, Accessories
The Dealer earns 2% of their prior year’s purchases as their accrual fund. Reimbursement is 50% for traditional and digital advertising. New dealers receive 75% reimbursement their first year.

Kubota Tractor Corporation – Tractors, Implements, Lawn Mowers, Excavators and Wheel Loaders
For 2025 the dealer’s funds will be based on the greater of: 1. The Dealer’s wholesale shipments (July 2023 – June 2024) plus 12% Gross Margin multiplied by .5%, OR the dealer’s 2024 year-end actual co-op reimbursements as of 12/31/24. Reimbursement is 50% for traditional and digital advertising.

Co-op Connect is a full-service customized co-op advertising solutions provider.

Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.

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