If you work with any travel agency customers – now is an amazing time for them to use their co-op funds to promote holiday travel. I am sure you already know that Thanksgiving and Christmas are the biggest travel days of the year. Not only are people flying everywhere to see family and friends connect for the holidays, but some folks prefer to travel to “skip” all the holiday drama and just enjoy some time with their immediate family (think cruises). So, no matter the reason, this is a great time for your customers to use their co-op funds by the end of this year so they don’t lose them!
Here are some facts about the travel industry as you might be able to come up with an angle to include them in your customer’s advertising campaign.
Travel Industry Factoids
- As mentioned above, Thanksgiving and Christmas are the busiest travel days of the year, but July is the busiest travel month. The slowest travel month of the year is May.
- If you do not like crowds and want to avoid many children, do not take a holiday cruise. They will be extremely crowded, and you will find a higher percentage of children on the cruise than any other time of the year (gotta love those long Christmas school breaks…lol!). That also happens to be the time that ALL cruise lines receive the biggest number of customer complaints.
- If you want to cruise without many kids, the “sweet spot” may be mid-September through October. However, you need to watch where you will “cruise” (such as the Caribbean) as September can be the worst month due to hurricanes.
- November through February is where you’ll find some of the best deals for cruising – excluding the holidays or special events.
- The average 7-day cruise cost for 2 people is $3,000. Of course, this can vary based on the cruise line, cabin type, and destination.
- Even though the cruise price is all inclusive you still manage to spend money on incidentals or trips to the shore, etc. The average passenger spends an additional $80 to $90 per day.
Below are just a few of the travel-related brands that appear in the Co-Op Connect platform:
Brand – Product/Service – High-Level Guidelines
Cunard Cruise Line – Cruises
Strategic Partners ($1M in revenue) and Premier Partners ($500k to $999k) are eligible for co-op funding. An annual marketing plan is required and should be discussed with the Business Development Manager. Reimbursement is 50% for traditional and digital media.
Princess Cruises – Luxury Cruise Ships
Strategic Partners ($1M in revenue) and Premier Partners ($500k to $999k) are eligible for co-op funding. An annual marketing plan is required and should be discussed with the Business Development Manager. Reimbursement is 50% for traditional and digital media.
Carnival Cruise Line – Travel – cruises
Co-op funding is only available for their approved travel agencies. Contact the Business Development Manager/Director at 800-327-7276 to discuss a marketing and advertising plan.
Summary
Co-op Connect is a full-service customized co-op advertising solutions provider.
Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.
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