It is that time of year, which started Memorial Day weekend, that everyone starts planting all their summer flowers and food. In Michigan, you can’t drive by any farms or open fields without seeing those tractors running and crops being planted. Just waiting on that sweet corn and tomatoes to grow is a killer – nothing tastes better than fresh vegetables!
If you have any customers that are in the farming, agriculture, planting, fertilizer, sod business, or hardware stores, this is a great time for them to advertise what they carry to get folks into their stores. It is not too late…depending on where you live, folks continue planting different types of flowers/fruits/veggies throughout the summer.
Here is a quick peek at just a few of the programs in the “agriculture world.” You will find complete program details in the Co>Op Connect database.
Brand – Product/Service – High-Level Guidelines
- Kioti Tractor Division – Tractors, UTV’s, Accessories and Implements
Dealers earn 2% of prior year’s purchases as their accrual fund. Mfr. will reimburse 50% for traditional and digital advertising. - Kubota Tractor Corporation – Tractors, Lawn Mowers, Excavators
Co-op funds are established with each dealer annually based on current business and a percentage of growth. Mfr. will reimburse 50% for traditional and digital advertising. - John Deere Ag & Turf – Turf, Utility and Small Ag Products
Co-op funds are established based on prior year’s purchases. Mfr. will reimburse 50% for traditional and digital advertising. - FoxFarm Soil & Fertilizer Co. – Soils/Fertilizers for indoor/outdoor gardening
Accrual earned is between 1 – 2% based on volume of prior year’s purchases. Mfr. will reimburse 100% for traditional and digital advertising. - Bonide Products, Inc. – Pesticides, Insecticides, Fertilizers
Retailers earn 2.5% of prior year’s purchases as their accrual fund. Mfr. will reimburse 100% of traditional and digital advertising. - Voluntary Purchasing Groups, Inc. – Lawn & Garden chemicals and fertilizers
Retailers earn 6% of current year purchases as their accrual fund. Mfr. will pay up to 100% of advertising for the Ferti-Lome, Hi-yield and Natural Guard brands.
Summary
There are thousands of brands in the Co>Op Connect database that you can use to assist your advertisers. As a database subscriber you will see the possibilities quickly. Help your advertiser utilize the funding available to them and gain a long-term customer as their “trusted advisor”. To find out more about the Localogy Co>Op Connect Database and our Concierge Service, call us at 866-583-5397 or email [email protected].
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