March can be a great co-op month due to Easter and High School/College Spring Breaks regarding travel-related brands. You may think I am just talking about cruises and tropical beaches (Princess and Cunard Cruise Lines do offer co-op), but I am really talking about jumping in your car and hitting the road. Road trips may take longer to arrive at your final destination, but they are definitely more fun while on your way. You can see something that catches your eye and stop for a quick lunch, a quick tour, or a quick shopping trip. Driving may also give you ideas as to where you may like to go on your next adventure.

Below are the Top 10 Easter/Spring Break Destinations. I made sure to grab the top 10 in the U.S. and I was surprised by a couple as I was totally thinking “beach time”, but then realized that I was looking at this through “my” filter.

1. South Padre Island, TX
2. San Diego, CA
3. Las Vegas, NV
4. Miami, FL
5. Myrtle Beach, SC
6. Panama City Beach, FL
7. New Orleans, LA
8. Orlando, FL
9. Florida Keys, FL
10. New York City, NY

One thing is for sure…you need to have good tires to drive long distances. You also want to have fresh oil, windshield wiper solvent, and all the other fluids filled, but tires are key. Below are just a few of the tire brands that offer co-op funding. Hopefully, you have clients selling some of these brands and can utilize their available co-op funds:

Brand Name – Product/Service – High-Level Guidelines

Bridgestone – Passenger and Light Truck tires
These guidelines also apply to the Firestone brand. Accrual amount varies depending on the channel of the dealer. Reimbursement is up to 100% for traditional and digital advertising.

Goodyear – Consumer Brand Auto & Light Truck tires
These guidelines also apply to the Dunlop and Kelly Tires brands. Accrual amount is anywhere from 2.7-3.2% based on whether you are a retailer, wholesaler, or Associate Dealer. Reimbursement may be 25% – 75% for traditional and digital advertising.

Hankook Tire American Corporation – Passenger & Light Truck tires
This program also applies to Laufenn products. Contact mfr. for accrual balance. Reimbursement is up to 100% if no competitors in the advertising.


Co-op Connect is a full-service customized co-op advertising solutions provider.

Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.

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