We all read that there are at LEAST 35 BILLION dollars of co-op money going unspent each year. Are you taking advantage of getting that money for your customers and thereby earning more money for yourself? If not, is it due to any of the statements below?
- I don’t know which brands offer Co-op Advertising programs
- I don’t know if my customer sells any brands that offer co-op
- Wouldn’t know how to find out how much money my customer has available
- Does the ad need to be approved? Can competitors be in the ad?
- What does my customer need to collect their reimbursement?
- My staff just doesn’t have time to do any extra sales steps
If any (or all) of the above statements ring true to you, then the Localogy Co>Op Connect team can help. Let’s look at each pain point individually below:
I don’t know which brands offer Co-op Advertising programs
Localogy has the Co>Op Connect database that shows the program guidelines for thousands of different brands. You will see everything from all Automobile brands to Agricultural Equipment, hundreds of Home Improvement brands, and all types of Power Sports Equipment. The database provides you with contact information to the manufacturer or program administrator and even contains a link to the Dealer Locator for each brand.
I don’t know if my customer sells any brands that offer co-op
Let our team do a customer audit for you! You provide us with a list of customers, we provide you with a spreadsheet showing the brands your customers carry, and of the brands, which offer co-op funding. We provide the data in an easy-to-use EXCEL spreadsheet that you can upload into your sales database.
Wouldn’t know how to find out how much money my customer has available
We get it…we know your customers are busy running their establishments and may not be on top of how much money they have earned from each of the brand products they carry. Our team can send you the Accrual Request Form and work with you to obtain the brands your customers carry. We then do the “reach out” to obtain their current balances and report that back to you. We will research up to 6 different brands for each of your customers. This comes in handy for long-term planning where you can work with your customer and figure out which brand to promote when (and in what fashion).
Does the ad need to be approved? Can competitors be in the ad?
The Co>Op Connect database lets you know if competitors and even non-competitors can appear in the ad before you even create it. Some brands allow competitors but will pro-rate the amount they reimburse, while others forbid competitors but will allow non-competitors to appear. A good example of this is LiftMaster prefers to be the only garage door advertised but allows for Genie garage door openers to be in the ad. Unless you are using the templates created by the brand (and only add your customer’s name, address, phone) into the ad it always pays to get it approved. There is never a charge for approval so is always better to be “safe versus sorry”. Again, the database tells you where you send the ad for approval. If you don’t have time? The Co>Op Connect team can get your ads approved for you.
What does my customer need to collect their reimbursement?
These are referred to as Claim Packages. The Localogy Co-op Team can put together co-op packages and send them to you for distribution to your clients, or we can send them directly to your clients on your behalf. That way they have what they need to submit to the brand to collect their co-op reimbursement (because remember you always get paid 100% of ad cost and your customer gets reimbursed after the ad runs). If you want to create the claim package yourself, the database contains the information as to what each brand requires. In most cases, it is a copy of the invoice, a photo, video or audio clip of an ad, metrics/performance reports.
My staff just doesn’t have time to do any extra sales steps
Let our team do the steps for your reps and present them with what they need before they make their sales call. We will work with your sales team along the way (from pre-sale to post-sale) so that it takes away the pain points and any possible objections.
The Localogy Co>Op Connect team is standing by ready to help you ease the pain. If you would like to learn more about our Co-op products and services or get a demo of our database, contact Val Onyski at [email protected] or [email protected].
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