If the snow is starting to fall in your part of the country, this is a great time to use co-op funds for your snow thrower customers. In November, there were several brands offering special pricing and special finance offers. However, a lot of folks put off this purchase in favor of Christmas shopping, and then one day the snow hits hard, and they are out “panic” shopping for that perfect snow thrower in December. This is also a great time for your customers to sell out last year’s models and get year-end co-op funds while doing it!
Let’s look at a few Snow Thrower Tips that you may be able to incorporate into some great ad campaigns.
Snow Thrower Tips
- There are both Electric and Gas Snow Blowers. The electric models are ideal if you don’t have a place to store gas properly. It’s also a great option for those with small driveways and sidewalks. There are the corded electric models, which kind of limit you by the length of the extension cord you use, and may be a tripping hazard. The battery-powered models are quieter and lighter – making them easy to maneuver. The smaller gas units are available with either 2-cycle or 4-cycle engines. The smaller ones typically start at 18 inches. These smaller machines are lighter in weight and easier to maneuver and handle (similar to electric models). The next size up is the 20” or 21” size model that has a much larger opening to handle deeper snow and drifting conditions.
- If the customer that you work with sells two-stage and three-stage throwers, they may want to call out the difference between “Wheeled versus Track” models. The wheeled models have powered wheels for easier movement, while track models offer better traction on hills and inclines but are harder to turn on level ground.
Below are just a few of the “Snow Thrower” brands listed in the Co-Op Connect platform:
Brand Name – Products/Services – High-Level Guidelines
Ariens Company – Lawn & Garden Tractors and Equipment, Snowthrowers
Accrual funds earned are on the prior year’s purchases. Silver dealers earn 1%, Gold Dealers earn 2% and Platinum Dealers earn 2.5%. Reimbursement is 50% for traditional and digital advertising. These guidelines also apply to the Gravely Commercial and Residential programs.
Stanley Black & Decker (Outdoor Div.) – Cub Cadet – Lawnmowers & Snowthrowers
Accrual funds are earned on current year’s purchases and are not shared with third parties. Reimbursement for any dealer-created traditional or digital ads is 60%. If using the Turnkey program, managed by SBD, reimbursement is 70%.
Husqvarna Forest & Garden Company – Lawn Mowers, Tractors, Snow Throwers, and more outdoor equipment
Accrual funds earned are on prior year’s purchases. Base, Bronz,e and Silver dealers earn 1% and get reimbursement of 50%. Gold, Platinum, and Crown dealers earn 2% and receive 75% reimbursement. Preferred Dealers earn 2% and receive 80% reimbursement for traditional and digital advertising.
To find out how to subscribe to the Co-op Connect Platform or for more information about our Co-op Concierge Services, call us at 877-990-2667 or email [email protected].
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