March Madness, the single greatest postseason event in organized sports will take place starting March 18th! After being the first major sporting event to be canceled by COVID-19 last season, it is more highly anticipated than ever!

The entire, 67-game tournament will be hosted in the greater Indianapolis area. The start date is March 18th with the final playoff game on April 5th. In past years, three of the largest advertisers have been General Motors, Progressive Insurance and Nissan. Not only does every General Motors brand (Cadillac, Chevrolet, GMC and Buick) offer co-op funding for their dealers but so does Nissan and Progressive Insurance. If you work with auto dealers or insurance agents in the Indianapolis area, what a great event to tie into, while using co-op funding at the same time. No matter where you are in the country, it is a great time to help your advertisers use their co-op funds for these three brands.

Below is a list of Corporate Champions and Corporate Sponsors. You may handle the national advertising for some of these brands and may be able to assist in helping their reseller channel tie-in to this event. Or some of these Corporate Sponsors sell products (such as Great Clips, Geico, Aflac), that would make the franchise owners or agents eligible for co-op funding.

Corporate Champions

    • AT&T
    • Capital One
    • Coca-Cola

Corporate Sponsors

    • Aflac
    • Buffalo Wild Wings
    • Geico
    • General Motors
    • Great Clips
    • Lowes
    • Marriott Bonvoy
    • Nabisco
    • Nissan
    • Pizza Hut
    • Uber Eats
    • And many more!

To find a complete list of brands that offer co-op funding for their franchise/reseller networks you can subscribe to the Co>Op Connect database. To find out more, or schedule your database demo, contact us at [email protected].

Basketball and Co-op – it’s a Slam Dunk!!

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