Utilize co-op funds to support your dealers and distributors in the garage door industry this fall. Fall is a great time to replace garage doors, as clients are preparing for winter, yet there are still very mild temperatures, making it an ideal time for installation. In addition, it is still daylight in early evening, which also helps if you get an appointment later in the day, or have a 3-car garage “job” to get done in a single day.
Here are a few garage door “facts” that may get you thinking about how to create an excellent campaign for your advertiser:
- Garage Door Costs Differ by Material. The most common materials are aluminum, glass, steel and wood; with steel and aluminum being the cheapest options. Composite can cost anywhere from $650 – $4,740; Glass costs anywhere from $1,800 – $6070; Steel costs anywhere from $1,093 – $1,288; Wood anywhere from $1,674 – $1,869 and Aluminum anywhere from $1,199 – $1394.
- Pricing always varies by Garage Door type with Roll-up doors costing the most and Tilt-up doors costing the least. You have standard panel, carriage and glass doors in-between.
- You also have your “add-ons” such as smart openers, keypads, motion-activated lights and security sensors that improve the functionality and appearance but also increase the price.
- Don’t forget any electrical work and labor that needs to be included.
Let’s look at several of the Garage Door brands that appear in the Co-Op Connect Platform:
Brand Name – Product/Service – High-Level Guidelines
Amarr Garage Doors – Garage Doors (and hardware)
Dealers with previous calendar year purchases of $60,000 or greater are eligible for the co-op program. The dealers earn .5% of their prior year purchases as their accrual fund. Reimbursement is 50% for both traditional and digital media.
Chamberlain Group, Inc. – Residential Garage Doors and Openers (for dealers and distributors)
Both dealers and distributors earn co-op accrual funding on a 12-month rolling basis. Dealers earn 2% of their purchases, while Distributors earn 1% as their fund. Reimbursement is anywhere from 25-100% dependent on type of Media purchased.
Clopay Corporation – Garage Doors
Advanced Authorized dealers earn .5%, Elite and Master Authorized dealers earn 1% as their co-op accrual fund. Reimbursement in between 50 – 100% – 50% if a dealer created ad, 100% if using preferred vendor created ad.
Overhead Door Corporation – Garage Doors and Openers
Distributors earn 2% of their prior year’s purchases as their co-op accrual fund. Print and Broadcast advertising is eligible for 40% reimbursement. Digital advertising is eligible for 60% reimbursement.
Raynor Garage Doors – Garage Doors and Openers
Dealers must purchase $75,000 in the prior year to be eligible for co-op. Dealers then earn 1% of those purchases as their co-op accrual fund. Reimbursement is between 50 – 100% dependent on type of Media purchased.
To find out how to subscribe to the Co-op Connect Platform or for more information about our Co-op Concierge Services, call us at 877-990-2667 or email [email protected].
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