Today is the first day of Spring, and to celebrate, you can help your customers utilize their co-op advertising funds! Depending on where you live, it has been either an unusually cold or unusually snowy winter (or both). It is finally time to look forward to that warm weather ahead, and what screams warm weather and “the wind in your hair” more than motorcycles. There are currently over 9 million registered motorcycles in the U.S. alone! There are motorcycle shows and rallies across the country. Help your customers (the motorcycle dealers) use their co-op money for a booth at any rally or show. Then, they can also use their funding to promote their presence through social media posts, direct mail pieces, and so on.

Let’s look at the top rallies in the U.S. for 2025:

2025 Motorcycle Rallies

  • Arizona Bike Week: April 2-6. Scottsdale, Arizona
  • RDV Adventure Bike Rally (Tail of the Dragon Rally): April 30 – May 4, Tellico Plains, Tennessee
  • Myrtle Beach Bike Week: They have a spring rally May 9 – 18, and then a fall rally September 29 – October 5: Myrtle Beach, South Carolina
  • The Quail MotoFest: May 17, Carmel, California
  • Americade Motorcycle Rally: May 27 – 31, Lake George, New York
  • Laconia Motorcycle Week: June 14 -22, Laconia, New Hampshire
  • Born-Free Motorcycle Show: June 21 – 22, Silverado, California
  • Harley Davidson Homecoming Festival: July 10 -13, Milwaukee, Wisconsin
  • Sturgis Motorcycle Rally: August 1 – 10, Sturgis, South Dakota
  • Oyster Run: September 28, Anacortes, Washington
  • Bikes, Blues & BBQs: October 1 – 3, Rogers, Arkansas
  • Barber Vintage Festival: October 3 -5, Birmingham, Alabama
  • High Seas Rally: November 2 – 9, Setting Sail from Port Canaveral, Florida (this is the only motorcycle rally at sea!)
  • Lone Star Rally: November 6 – 9, Galveston, Texas

Listed below are just a couple of the many Motorcycle brands that are listed in the Co-Op Connect Platform:

Brand – Product/Service – High-Level Guidelines

Honda Motor Co. – Motorcycles/ATV – Motorcycles, ATV’s, PWC, MUV, & Scooters
Dealers earn anywhere from $20 per unit purchased to $70 per unit based on dealer level (there are 5 levels) as their accrual fund. Reimbursement is anywhere from 50% – 70% based on dealer level for both traditional and digital advertising.

Kawasaki – Motorsports – Motorcycles, ATV’s, Jet Ski Watercraft, Mule side by side & Teryx side by side
Dealers earn 1% of their prior year’s purchases as their accrual fund. Reimbursement is 50% for dealer created ads and 60% if using Kawasaki created ads.

Suzuki Motorsports – Motorcycles, Quad Runner ATV’s, Scooters
Dealers earn 1.5% of their current year purchases as their accrual fund. Reimbursement is 60% for traditional and digital media.

Co-op Connect is a full-service customized co-op advertising solutions provider.

Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.

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