Co>Op Connect is Your New Edge to Boost Ad Media Sales!
When you’re competing for a client’s advertising business, you need a real competitive advantage. Co-op advertising dollars provides you with the ability to increase your advertiser’s exposure, putting more money in their pocket and yours!
Frequently Asked Questions
The Co>Op Connect Database
Connect Your Clients to Over 8,000 Co-Op Plans
Struggling to find co-op information for your advertisers? No Problem! Our Co>Op Connect Database brings thousands of co-op brand programs into one, easy-to-use web application that features information such as co-op contacts, accrual rates, reimbursement percentages, media type descriptions, promotions and so much more. Co>Op Connect provides you with everything you need to increase sales with co-op advertising.
- 24-hr access to Co>Op Connect’s comprehensive online database
- Over 8,000 co-op advertising plans from major brands and manufacturers
- Get the latest co-op advertising plans as they become available
- Simplifies the research of co-op advertising programs for your clients
- Get quicker turnaround times with our exclusive co-op tools
The Co>Op Sales Advantage
Give Your Clients More
Co-op advertising dollars are like money in the bank! They expand the promotional budget and allow your advertiser to advertise more often – while increasing their ad budget. Let Co>Op Connect help you and your advertisers get all of the co-op dollars that they have earned. Your advertisers may have already earned hundreds – or even thousands – of dollars in co-op advertising funds that they may be currently available for immediate use. Just see what our latest Co>Op Connect Subscribers have accomplished:
Recently, a motorcycle and recreational dealership netted $18,000 in co-op funds, helping the business owner achieve an incredible 6 to 1 ROI.
This summer, a pool and spa builder had $3,000 available in co-op funds with a pool chemical brand, allowing the owner to run a new ad campaign.
A home construction company discovered that they had $5,000 available in co-op funds for a cabinetry co-op brand, allowing them to run more ads this season.
Just last month, a New England newspaper group found over $22,000 in accrued co-op dollars for five of their advertisers simply in one day.
Co>Op Connect Services
We Optimize Co-Op for You
Co>Op Connect can help you and your team generate more sales opportunities by providing customized-levels of co-op advertising services and support to meet your needs.
If you’re looking for a seamless process with full-service support, Co>Op Connect Concierge will accelerate and simplify every aspect of co-op advertising. We will work with you to manage the entire co-op process by doing brand research, obtaining accrual balances, submitting prior approvals and obtaining necessary invoices, performance reports and anything else required to prepare the claim package for you and your customer.
Perfect for new users or those who want to improve their understanding and approach to co-op, Co>Op Connect Training will train you or your team on how to perform all the steps regarding co-op advertising processes. The training also includes how to utilize the Co>Op Connect Database and how to locate product documentation while we provide you with sales support, documentation and editorials.
We deliver immediate results by providing made-to-order lead lists, obtaining current ad templates and customized research for brands in the Co>Op Database – and even brands not currently in the database. Co>Op Connect Consulting also provides on-going training and support with options for assigned Co>Op Connect Specialists, webinar conferences, in-person training classes and more.
The Co>Op Connect Knowledge Base
Everything You Need to Know About Co-Op
With a subscription to Co>Op Connect, you now gain access to the all-new Knowledge Base! The Co>Op Knowledge Base is an exclusive, online resource that provides everything you need to make co-op effortless and includes the Co>Op Database Guide, an illustrated manual on how to utilize the Co>Op Database and understand manufacturer co-op advertising plans. The Knowledge Base provides all the Co>Op documents and forms for both you and your clients, and the new Co>Op Sales Guide gives you step-by-step instructions on how to sell more co-op advertising while supporting your advertisers through the entire co-op process. See for yourself how co-op advertising is anything but complicated with Co>Op Connect!
- Free with a subscription to the Co>Op Connect Database
- Print or digitally fill-out co-op forms for your advertisers
- Utilize the Co>Op Database Guide with diagrams and in-depth details
- Simplify the research of co-op advertising programs, promotions and processes
- Read step-by-step instructions and quick-tips on how to sell more co-op advertising
- Learn how to support your advertisers with the Co>Op Sales Guide
- Look-up co-op terminology and learn more about co-op advertising as a whole
- Download forms, sales guides and other essential documents
Frequently Asked Questions
What is Co-Op Advertising?
Co-op advertising is when a retailer launches a locally-run ad that includes a specific mention of a big-name brand, who in turn repays or credits the retailer for all or part of the cost of the advertisement. Major brands and manufacturers want to reach their target demographic in the same way retailers, vendors and dealers want to advertise to their local customers and community. For this reason, co-op advertising is a partnership between the big-name manufacturer and the neighborhood retailer to share the cost of advertising at the local level. Co-op advertising is a real, cost-effective way to minimize media costs, ad production expenditures and creative expenses while increasing ROI by reaching more of the target audience.
How Does Co-Op Help My Client?
Co-op advertising increases:
- ROI from Advertising Campaigns
- Prospect Perception
- Frequency of Advertising Campaigns
- Product Movement
- Sales Volume
- Profit Margin
- Store Traffic
- Retailer’s Satisfaction
Who Uses Co-Op Advertising?
Media companies from big to small use Co>Op Connect for their sales teams:
- Broadcast Media Companies
- Digital Media Companies
- Outdoor Media Companies
- Publishing Companies
- Ad Agencies
- Product Manufacturers
- Retailers & Distributors
- Trade Associations
How does Co>Op give my business more revenue opportunity?
Co-op advertising solutions give your team a new sales tool and expand your client’s promotional budget, helping them to advertise more often and move more product. Co>Op Connect helps your business generate more sales opportunity by providing your clients with added services, customized support and new solutions. For over 35 years, we’ve helped companies big and small sell more advertising and increase media sales.
How does Co>Op help my sales team sell more ads?
Co>Op Connect simplifies the entire process by bringing thousands of co-op brand programs into one, easy-to-use database featuring contacts, accrual rates, reimbursement percentages, media type descriptions, promotions and more. With a subscription to Co>Op Connect, your team will gain access to the Co>Op Knowledge Base, an online resource that provides your team with everything they need to start offering co-op solutions immediately.
How does Co>Op expand my clients marketing budgets?
Your current customers may have already earned hundreds – or even thousands – of dollars in co-op advertising funds that may be available for immediate use. Additionally, co-op advertising solutions are a cost-effective way for your clients to be smart advertisers while increasing their ROI by reaching more of their target audience without increasing their out-of-pocket expenses.
What does a subscription give my team?
The Co>Op Connect Database instantly connects your team’s local dealers, retailers and distributors to over 8,000 brands of products that offer co-op funding, giving your clients bigger ad budgets. Your team will always be prepared to generate more sales opportunities with 24-hr access to the Co>Op Connect Database, Co>Op Promotions and Co>Op Connect Knowledge Base with sales guides, brochures, authorization letters, research forms, resource documents, editorials and more.
How much does a subscription cost?
Pricing will vary depending on your business’s goals and the size of your sales team. If your sales team is busy, we can complete the co-op process on their behalf. If you’re looking for new sales opportunities, we can help your team target new customers or perform current customer audits for co-op program availability. All of our services are designed to save your team time, increase sales and provide your business with more revenue opportunity through customized-levels of co-op advertising services and support to meet your team’s specific needs.
Can't Find What You're Looking For?
Our team is always happy to help you get the answers you need!
Learn How to Sell More Ads with Co>Op Connect!
We can tell you exactly how much co-op money is available for your advertisers and help you through the entire co-op process. Contact us today for a free, online demonstration and to learn about our Co>Op Connect Database, services and pricing for your team!
About Co>Op Connect
The Industry-Standard Solution for Co-Op Advertising for Over 35 Years
Co>Op Connect is a full-service provider of customized co-op advertising solutions. We provide our clients with everything they need to increase sales through co-op advertising. Co>Op Connect celebrates the spirit of teamwork, reliability, excellence and value by continuing to systematically improve with expertise, technology, strong leadership and great team members.