As you all know Small Business Saturday is meant to encourage people to shop small businesses during the post-Thanksgiving weekend and support their local economies. It is dedicated to supporting all kinds of businesses – from the corner store, to your favorite restaurant, your neighborhood comic book store, boutiques, and so on. According to a recent survey, 72 percent of people said they will make more of an effort to support small businesses this year, especially after the last year and a half we have all experienced. This is a great time to start helping your local advertisers plan their ad campaigns for this upcoming event and use co-op money in the process!
You can help your advertisers in advance with some digital campaigns, such as:
Send out an email series: Help your advertisers plan a series of emails to their current customer mailing list. You can utilize co-op funds by promoting different brands with each weekly email sent. You can help them by creating a Small Business Saturday template that you can use that allows you to insert different brand logos and promotes their upcoming sales. Subscribers seeing this template will then recognize that it is coming from one of their favorite stores.
Help them reach customers on social media: You can start now in helping your advertisers promote the brands they carry on social media (and utilize co-op funds). You can also tie-in to some of the products national ad campaigns and create Facebook and Instagram posts. Many brands provide co-op funding for Facebook, Twitter, YouTube and Instagram.
Let’s look at just a few of the brands that are in Localogy’s Co>Op Connect database that are a perfect fit for Small Business Saturday:
- Kidorable Kid’s Clothing – Rainwear and Accessories
Will pay up to 10% of the largest invoice amount shipped to dealer within 30 days before the start date of ad. - Manhattan Toy/Carousel – Kids Toys
Offers 50% reimbursement. Retailer earns 2% in co-op funds based on current year purchases. - Ravensburger North America, Inc. – Toys, Puzzles
Reimbursement amount varies. Retailer earns 3% in co-op funds based on previous year purchases. - Wrangler Wear – Clothing
Offers 65% reimbursement. Retailer earns 2% in co-op funds based on current year purchases. - Lee Jeans – Clothing
Offers 65% reimbursement. Retailer earns 2% in co-op funds based on current year purchases. - Hearts on Fire – Jewelry
Offers 50% reimbursement. Retailers must purchase $100,000 in previous year to qualify for co-op funds. - Le Vian – Jewelry
Offers 50% reimbursement. Gold level receives 2%, Platinum level receives 3% and Diamond level receives 5% funding based on current year purchases.
These are just a few of the brands available in the database. There are hundreds of clothing, jewelry, home improvement, and auto product brands, along with hundreds of other verticals that easily pertain to Small Business Saturday sales.
To find thousands of other brands that may offer co-op funding to your customers, contact Alanda Hunt for a demo of the Localogy Co>Op Connect database. She can be reached at 866-323-5504 or email Alanda at [email protected].
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