NASCAR racing starts in February 2021; with the Daytona 500 on February 14th! Your advertisers are already running or thinking about running, race-related ads. Perhaps they want to highlight a particular race (as NASCAR has plenty!) or promote some of the drivers that live in their hometown in the off-season. Either way, there are a lot of brands in the Co>Op Connect database that are race sponsors. This is the perfect time for your advertisers to use their funds to promote the brands that promote the racing season!

Here are just a few of the brands that sponsor cars and/or drivers as well as supplying co-op funds for their reseller channel:

  • Amsoil
  • Cummins Power Generation
  • Firestone
  • FRAM Group
  • Jasper Engines
  • Michelin
  • Pennzoil
  • Plews & Edelmann
  • Quaker State
  • Trico Products
  • Wix Filters

This is the perfect time to help your advertisers tie into a large National event…get racing!

Also please note:

You will notice that the race takes place on February 14th which also happens to be Valentine’s Day. Next week we will look at the brands that are a great fit for your heavy Valentine’s Day advertisers.

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