To this day, a lot of people only think of Automotive when they think of co-op advertising. There are so many brands in different verticals/categories that offer co-op funding for their reseller channel that you have a lot more opportunities for more customers than you think. In the first quarter of 2024, the Co-Op Connect Team researched a lot of requests for automotive brands such as Subaru, Stellantis, and Volkswagen. However, the most requests received were for the five brands below – not a single automotive brand!

Brand – Products/Services – High-Level Guidelines

Mohawk Industries – SmartStrand/Wear-Dated Fiber – SmartStrand and SmartStrand Silk, and UltraWood, along with other Mohawk brands
Dealers earn between 2% – 6% depending on their dealer level (Preferred, Select or Premier) as their accrual fund. Reimbursement is 50% with the exception of select digital products (SEM, SEO, and Social Media) which are reimbursed at 75%.

Whirlpool Corp. – Kitchen & Home Appliances
This program also applies to the Amana, KitchenAid, and Maytag brands. The accrual funds are earned on current year purchases and your customer can obtain their accrual balance on the Whirlpool portal ( The reimbursement rate is between 50 – 100% as it varies by type of media purchased.

Honda Motor Co – Motorcycles/ATV – New Recreational Vehicles, Motorcycles, ATVs, PWC, MUVs, & Scooters
Dealers earn between $20 and $70 per unit purchased in the prior year, depending on their dealer level (there are 5 levels). Reimbursement is between 50 -70%, which is also dependent on the dealer’s level.

Suzuki Motorsports – Motorcycles, Quad Runner ATV’s, Scooters Dealers earn 1.5% net monthly for models invoiced to their dealership as their accrual fund. Reimbursement is 60% on the actual units (motorcycle, scooter, etc.) and 70% for parts and accessories advertising.
BRP – CAN-AM (ATV/SxS) ATV’s and Side-by-Sides BRP has a robust co-op program but prefers that dealers utilize their portal for the most current information and to submit ads for prior approval and claims.


Co-op Connect is a full-service customized co-op advertising solutions provider.

Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.

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