It’s the Season For…
If you have any advertisers selling products relative to any of the following categories/events, then there is a very good chance they have co-op funding available to spend! Talk with your advertiser to determine which brands they sell the most, as they would have the most funding for those products. However, maybe they know about co-op and use the money from that brand, but what about the other brands. They may have funding available with multiple brands and this would be a great time to sit down and plan a strategy on how to efficiently use the money with various campaigns. Here are some categories/events to think about:
- Memorial Day (think BBQ’s!)
- Lawn and Garden (Flower planting, lawn mowers, outdoor tools, furniture, etc.)
- Pools and Hot Tubs
- Mother’s Day (then not too long in the future Father’s Day)
- Motorcycles and Bicycles
- Agriculture products
This is just the tip of the iceberg, but you can see how there is a LOT of opportunities this time of year!
April Accrual Research
The Localogy Co>Op Connect team found $68,420.80 in co-op funds for our handful of Concierge customers in the month of April. Based on the number of requests received, that averages out to $2,129.40 per request. Here are just a few of the brands we found money for in April:
- Carrier – Bryant
- Central Boiler
- Golden Technologies, Inc.
- Goodman Manufacturing
- Honda Motor Co. – Power Equipment
- Husqvarna Forest & Garden Company
- Mahindra North America Inc.
- Mannington Mills, Inc.
There are thousands of brands in the Co>Op Connect database that you can use to assist your advertisers. As a database subscriber, you will see the possibilities quickly. Help your advertiser utilize the funding available to them and gain a long-term customer as their “trusted advisor”. To find out more about the Localogy Co>Op Connect Concierge Service call us at 866-583-5397 or email [email protected].
Comments are closed for this post.