A co-op “category” that the Co-Op Connect Team gets asked about frequently is pet food and pet supplies. Although we have very limited pet-related brands listed on the platform, do not think that this is not a great fit for co-op funding. This is a case where 99.9% of co-op funding comes from the distributors! The distributors buy huge volumes of food, treats, and toys from the various brands that create them, and then they sell products to all local pet stores, and they are the ones providing the co-op funds to the stores.
Even your big “chain” stores like PetSmart buy from distributors. In the case of Pet Supplies Plus, they buy from various food/toy manufacturers and then store them at their distribution centers. For instance, they have one in South Carolina that serves all the Pet Supplies Plus stores across all the Southeast states. So, their distribution center is earning all the co-op funds and can pass them on to local stores that they service. So, as you will see from some of the facts below, pets are a “HUGE” business, and for any pet-related businesses that you work with, always ask where they buy their product from – that is the key!
Pet “Facts”
- An estimated 89.7 million dogs are owned in the U.S.
- 46.5 million households own cats – making them the second most popular pet after dogs.
- In the U.S., approximately 11.1 million households own freshwater fish, making them the third most popular pet after dogs and cats.
- In 4th place in the pet world are birds. Approximately 6.1 million U.S. households own birds as pets, according to the American Pet Products Association.
- In 2024, Americans were estimated to spend $39.1 billion on veterinary care and products, a 2.9% increase from the $38.3 billion spent in 2023.
- The numbers are not yet compiled for 2024, but in 2023, Americans spent $64.4 billion on pet food and treats. In 2022, that number is $58.1 billion, so you can see how this is growing!
Listed below are just a couple of the pet-related brands that are listed in the Co-Op Connect Platform:
Brand – Product/Service – High-Level Guidelines
Midwest Home for Pets – Pet Cages
The retailer earns $500 per year in co-op funding to be used only for Print advertising. The reimbursement rate is 50%.
Cole’s Wild Bird Products – Bird Feed, Bird Feeders & Accessories
Retailers earn 5% of their prior year’s purchases as their accrual fund. The reimbursement rate is 50% for Radio, TV, and Print advertising.
Co-op Connect is a full-service customized co-op advertising solutions provider.
Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they take pride in their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, please contact us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.
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