You can utilize co-op funding to tie into all Fall national brand promotions. I know that technically fall doesn’t start until September 23rd, but we all seem to get into the fall “mindset” as of Labor Day weekend (it must be all the back-to-school stuff and the pumpkin spice “everything” that seems to appear earlier each year). This is also a great time to check in with your advertisers to see if they have used their funds so far this year and make plans for campaigns through the end of the year. The way time is flying by it will be the 4th quarter before you know it. You don’t want to scramble to utilize the funds before your advertiser loses them. We had one car dealer that had over $80k to spend at the end of November last year…I bet they wished they knew that earlier and had more time to put together some great campaigns. Don’t let that happen to you or your advertisers!
Let’s take a peek at some of the fall promotions that a variety of brands are offering. This will get you thinking of how to help your local advertisers with a tie-in to the national campaign or something similar.
Ford is doing a Labor Day Sellathon.
Shaw Flooring has its annual “BEAUTI-FALL SALE” from October 1 – November 15, 2023.
John Deere has their popular “GEAR UP 4 FALL” campaign. It runs until October 27th, and they offer a variety of finance and rebate offers on select models.
Larson has their FALL SALE on Storm Doors and Screen products. They are offering a mail-in rebate through November 1st. Spend $150, receive $10, Spend $250, receive $25, Spend $500, receive $50 and spend $1,000+ and receive $100.
Napoleon Grills has a FALL SAVINGS EVENT (up to $150 off select models) from now through October 4th.
G3 Boats is doing a MODEL YEAR CLOSEOUT sale that is going on through September 30th.
Merle Norman Perfect Pairs for Fall! This event starts September 1st and continues while supplies last. Get four Merle Norman favorites in convenient travel sizes for free by purchasing two or more Merle Norman cosmetic products.
Firestone AG Go Harvest Rewards! This promo allows customers to save instantly when buying two or more Firestone AG tires. $200 off all eligible non-AD2 tires and $300 off all eligible AD2 radial tires. This offer expires on September 30, 2023.
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