Use co-op funds to help your optical store, Optometrists and other eyewear customers “celebrate” Children’s Eye Health and Safety Month. With school starting mid to late August people are running around buying kids clothes, shoes, backpacks and other supplies; however, eye health is more important than any of those things. This is a great time to help your customers promote eye exams so that kids are “ready to go” with either “perfect vision” or new glasses or contacts when that first school bell of the year rings!

Facts on Children’s Vision and Eye Exams that might be helpful in advertising

  • Focus on early detection. This month highlights the importance of early detection and treatment of eye problems in children, which can prevent long-term issues.
  • Promoting routine eye exams. This month is helpful in encouraging parents to schedule regular eye exams for their kids, even if they don’t appear to have any vision issues.
  • Eye safety education. This month also highlights how important it is to teach children about eye safety practices, such as wearing protective eyewear during sports, etc.
  • Digital eye strain. It raises awareness about the impact of digital devices on children’s vision, which may encourage parents to limit screen time and incorporate breaks.
  • UV protection. Children’s eyes are very susceptible to damage from UV rays, so the use of sunglasses and hats is encouraged to protect their eyes from the sun.

Let’s look at a couple of the “Eyewear” brands that appear in the Co-Op Connect Platform:

Brand Name – Product/Service – High-Level Guidelines

ClearVision Optical Company – Eyewear, Licensed Brand Frames
The retailer must meet minimum purchase requirements of $6,000 per calendar year to qualify for co-op. Retailers earn 5% of their current year’s purchases and receive 50% reimbursement for traditional and digital advertising. This program also applies to the following 17 brands: Aspire, BCBGMAXAZRIA, BluTech, ClearVision, Dilli Dalli, Ellen Tracy, Funoogles, Izod, Izod Boys, Jessica McClintock, Jessica McClintock Eyewear for Girls, Lone Star, OP and OP Kids.

De Rigo REM Eyewear – Eyewear
The program is available to independent optical centers and practitioners that have an active and current account with the mfr. Retailers earn 5% of their current year’s purchases and receive 50% reimbursement for traditional and digital advertising. This program also applies to the following 18 brands: Chopard, DIFF Charitable Eyewear, ESCADA, Fila Eyewear, FURLA, GAP, John Varvatos, Jones New York, Just Cavalli Eyewear, Lozza, Lucky Brand, Phillip Plein, Police, Porsche Design, Roberto Cavalli, Tumi, Yalea, and ZADIG&VOLTAIRE.

To find out how to subscribe to the Co-op Connect Platform or for more information about our Co-op Concierge Services, call us at 877-990-2667 or email [email protected].

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