If you have any HVAC installers as your customers, July is the perfect time to help them advertise and use their co-op funds! Of course, this is usually the hottest time of the year across the U.S. and Canada and the same time of year for many air conditioning units to go “on the blink”! This is a great time to advertise AC “checkups” so that folks don’t lose their “cool” on one of the hottest days of the year. If you work with an installer that does not think they have funds available to them, work with them to check with their distributor. They may purchase 2 Amana units, 2 Carrier units and 2 Trane units from their local distributor and may think they do not have enough funds to run an ad for Carrier as they are buying just a few models from very different brands. The distributors often look at the total purchase made by the installer (regardless of the brand), and they may have more funds available than they think.
HVAC “Facts”
- Summer is typically the busiest time of year for HVAC companies, but winter isn’t too far behind. For ACs to maintain their efficiency, yearly tune-ups are essential. Otherwise, the efficiency of your unit can go down as much as 5% each year.
- The first modern air conditioner was invented in 1902 by Willis Haviland Carrier, a skilled engineer who solved an application problem at a printing plant in Brooklyn, New York.
- In 1931, the window air conditioning unit was introduced. It looked very similar to what today’s units look like but came with a hefty price tag. The units went on sale in 1932 at $10,000 to $50,000 (the equivalent of $200,000 to $1,100,000 in 2023). The pricing of window units went down drastically as the technology improved.
- In 1953 alone, 1 million air conditioners (window units) were sold. Things changed again in the late 1960’s when central air was invented. Most new homes were then built with central air units included with the furnace.
- According to data from the U.S. Census Bureau, the vast majority of American households do have air conditioning, but about 9% do not.
Listed below are just a few of the HVAC-related brands that offer co-op funding. For complete details on these brands and to see the additional HVAC brands that offer co-op you will want to access the Co-Op Connect Platform.
Brand – Products/Services – High-Level Guidelines
Amana Heating & Air Conditioning – Heating and Air Conditioning Units
Dealers must purchase a minimum of $50,000 in “A-line” equipment to be eligible. The accrual funds the dealers earn is anywhere from 2 – 6% based on products purchased in the current year.
Carrier – HVAC Equipment
Both the Carrier and Bryant brands are eligible for co-op funding (does not include Payne brand) through their distributor. The distributor will reimburse 50% for traditional and digital advertising.
The Trane Company – HVAC Units – Residential & Light Commercial
Dealers earn between 1 – 4% based on their Premium Tier level. You must be a level two to participate. The reimbursement amount is between 50 – 70% which is also based on tier level.
Summary
Co-op Connect is a full-service customized co-op advertising solutions provider.
Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.
Comments are closed for this post.