Mother’s Day is May 11th, which is coming up fast – help your advertisers use their co-op funds for “11th hour” Mother’s Day ads! This is a great time to get some online ads up quickly to get more traffic to your advertiser’s store.
Quite a few jewelry brands offer national promotions at this time that would be a great “tie-in” at the local level. Let’s look at the one from Pandora below:
Pandora Gifts That Start from the Heart!
Let your Pandora retailers know about this special offer. Receive a free sterling silver limited-edition bangle bracelet when you spend $135+ or a 14k gold-plated limited-edition bangle bracelet when you spend $275+. Offer valid May 1, 2025 – May 12, 2025.
Note: Pandora retailers can receive 50% reimbursement on qualifying co-op ads.
Mother’s Day Gift Facts
- The number one thing a mom wants for Mother’s Day is sleep! Seriously, a new poll of over 1,000 mothers came back with 52% of them wanting more sleep. So, a great gift may be taking the kids out for the day so that mom can get some shuteye!
- The top two and three items are “Pampering” and “Personalized” gifts. So, think about a spa day (facial or massage), or manicures and pedicures. Of course, jewelry is also the number one personalized gift. A hot trend is an “initial necklace” with the initial of mom’s first name. You can do everything from sterling silver to a diamond initial! Mother’s rings and necklaces are always popular with the kids’ birthstone, making a colorful statement.
- Home décor and upgrades are another hot category. Mom might like a kitchen upgrade (and there are certainly many co-op brands for that). However, a new throw blanket, beautiful potted plant, scented candle, or new table lamp may be more in your price range.
Listed below are just a couple of the many Jewelry brands that are listed in the Co-Op Connect Platform:
Brand – Product/Service – High-Level Guidelines
Hearts on Fire – Hearts on Fire Diamonds, Jewelry by Hearts on Fire
Mfr. will reimburse 50% for both traditional and digital advertising. Minimum purchase of $100k is required in the previous year to qualify for co-op funding.
LeVian – Jewelry, Timepieces, Colored Diamonds, Gemstones
This program applies to their following brands of: Red Carpet, Couture, Chocolatier, Bridal, Exotics, and Time. Mfr. will reimburse 50% for both traditional and digital advertising. The Accrual fund earned is based on dealer level: Diamond Level earns 5%, Platinum Level earns 3%, and Gold Level earns 2%.
Pandora Jewelry – Jewelry
All Pandora Shop-In and Concept-level stores earn co-op funding. Retailers earn 1% of their prior year’s purchases as their accrual fund. Reimbursement is 50% for both traditional and digital advertising.
Co-op Connect is a full-service customized co-op advertising solutions provider.
Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they take pride in their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, please contact us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.
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