Summer has just started, and we have already had some record-breaking hot temperatures! 84 percent of all homes in the United States have some kind of air conditioning. In fact, the U.S. uses more air conditioning than all other nations combined. It is more common in the U.S. to have an air conditioning unit than a dishwasher, garage, or dining room. 42% of homeowners call a professional to perform routine maintenance. Air conditioners that go through regular HVAC maintenance last 40 percent longer.

If you have any advertisers (customers) that are HVAC installers (maintenance/repair), they most likely buy multiple brands from a local distributor so that they can service their customers that may have a Lennox, Trane, American Standard, etc. units in their homes. You may also have advertisers (Hardware Stores, Lighting Stores) that sell window air conditioning units, box fans, ceiling fans, etc. and may all be eligible for co-op funding.

Below are just a few of the “HVAC related” brands listed in the Co>Op Connect database:

Brand Name  – Products – High-level Guidelines

  • Litex Industries – Craftmade International, Inc. – Fans, Lighting, Chimes & Vents
    Reseller earns 2% of prior year’s purchases as accrual fund. Mfr. will reimburse up to 50% for traditional/digital advertising.
  • American Standard Heating & Air Conditioning – HVAC Units
    Mfr. will reimburse 50% to distributors and IWD dealers. Accrual funds are earned on current year’s purchases and can be used for both traditional/digital advertising.
  • Mitsubishi – Electric HVAC – Electric Heating and Cooling Units
    This program is offered to Distributors. Installers who purchase units from Distributors may be eligible for funding through the Distributor and not the mfr. The Distributor is eligible for 50% reimbursement based on the purchases they make from Mitsubishi. The distributor can pass the co-op funds to their resellers/installers.
  • The Trane Company  – HVAC Units – Residential & Light Commercial
    Dealers earn between 1-4% as their accrual fund based on their dealer level. Dealers receive between 50-70% reimbursement based on dealer level.
    Carrier (also includes Bryant brand) HVAC Equipment Manufacturer sells to distributors then distributors administer co-op funds for their dealers/installers. They will reimburse up to 50% for traditional/digital advertising.


To find more HVAC brands, along with thousands of other brands that offer co-op funding to their reseller channel contact us at 866-583-5397 or email [email protected] for a demo of the Localogy Co>Op Connect database.

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