So last Thursday we posted a Co-op article about boating, let’s just flip that all the way around and talk about Snowmobiles this week! There are four major manufacturers that build snowmobiles. They are Arctic Cat – Headquartered in Thief River Falls, MN; BRP – Headquartered in Valcourt, Quebec; Polaris Industries – Headquartered in Medina, MN; and Yamaha Motor Corporation – Headquartered in Ontario, Canada.

We just happen to have all four of these manufacturers/brands in our Co-Op Connect Platform! If you work with any “sled” dealers, now is a great time to help them advertise while utilizing their co-op funds.

Below are several “Snowmobiling Fun Facts” that you might be able to use as an angle in creating a great advertising campaign(s) for your customers.

Snowmobiling Fun Facts

  • There are more than four million snowmobilers in the U.S. and Canada.
  • Snowmobile registrations continue to increase each year. Surveys show that 74% of snowmobiling households own 2 snowmobiles, 39% own 3!
  • Interesting demographic info: the average snowmobiler is 63 years old. 14% are female and 86% male.
  • The snowmobiling industry generates over $30 billion worth of economic activity in North America.

Listed below are the high-level guidelines for the 4 leading snowmobile manufacturers. For complete details, you can subscribe to the Co-Op Connect Platform.

Brand Product/Service High-Level Guidelines

Arctic Cat – Snowmobiles – Snowmobiles
Dealers earn $100 per unit purchased as their accrual fund (based on prior month’s units shipped). Reimbursement is between 50% – 70% for traditional and digital advertising.

BRP – Ski-Doo Snowmobiles
BRP does offer co-op funding but prefers the dealers utilize their portal for the most current program information.

Polaris Industries – Snowmobiles – Snowmobiles
Dealers earn $90 per unit as their accrual fund and that is based on their pre-season snow order. Reimbursement is 50% for traditional and digital advertising.

Yamaha Motor – Sport – Motorcycles, Scooters, ATV’s Snowmobiles – Snowmobiles
Gold, Silver, and Bronze dealers earn $60 per unit for snowmobiles. Accrual money is earned in 6-month periods and then must be spent in the following 6-month period. Reimbursement is 40% for traditional and digital advertising.

Co-op Connect is a full-service customized co-op advertising solutions provider.

Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.

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