March 23rd is World Optometry Day. This is the day to celebrate Optometrists and all other eye care professionals that help us see crystal clear. With everyone reading on smaller devices (phones or laptops vs. desktops), you may notice yourself squinting or suffering from dry eyes. Obviously, it is very important to get your eyes checked annually by these professionals to ensure that you are not developing any type of eye disease (or extreme dry eye) from all this staring and scrolling! There are many brands (just watch TV for a couple of hours and you will see several), that treat dry eyes. However, what if no matter what drops you put in your eyes you still have blurry vision? It may be time for glasses, or if you already wear glasses, maybe time for a revision to your prescription.
If you have any eyeglass/wear stores, Optometrists, or Ophthalmologists as customers (advertisers), then you may want to see if they carry any of the following brands. All of them offer co-op funding which would be a great way for them to expand their current advertising program.
Brand Name – Product – High Level Plan Details
- Aspex USA – Eyewear
Manufacturer will reimburse 50% with a 5% accrual fund being earned on current year purchases.
- Charmant U.S.A. Inc. – Eyewear
They have 10 different brands that offer co-op such as Eddie Bauer and Isaac Mizrahi. They reimburse 50% of dealer-created ads and 100% if using Charmant created ads. 5% accrual fund is earned based on current year purchases.
- ClearVision Optical Company – Eyewear
They have 17 different brands that offer co-op such as IZOD and OP. They will reimburse 50% of advertising and the accrual fund is 5% of current year purchases.
- De Rigo REM Eyewear – Eyewear
They have 14 different brands that offer co-op such as Converse and Lucky Brand. They will reimburse 50% of advertising and the accrual fund is 5% of current year purchases.
- Kenmark Eyewear – Eyewear
They have 5 different brands that offer co-op such as Kensie and Lilly Pulitzer. They will reimburse 100% of advertising and the accrual fund is 5% of current year purchases.
This is not a complete list of eyewear brands that offer co-op – there are many more! If you would like to learn more about our Co-op products and services or get a demo of our database, contact Val Onyski at [email protected] or [email protected].
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