When it comes to co-op, everyone thinks of big-ticket items such as cars, motorcycles, boats, and agricultural equipment. Believe it or not, many book brands offer co-op funding to their reseller channels. Not only do stores like Barnes & Noble and Books-A-Million earn co-op funds, but so do all the “mom and pop” bookstores open around the country. Not only do these brands offer co-op funding to promote their book brands with local advertising, but they also allow co-op funds to be used for “author events” that bring large groups of people into their establishments.

Let’s look at a few quick facts about books and their readers. Some of these “tidbits” can be used in planning local ad campaigns.

Reading/Book facts

  • There are 68,372 bookstores in the U.S. as of 2025. This number has grown from 64,559 in 2024.
  • In 2025 the Book Stores Industry in the U.S. has a market size of $44 billion.
  • In the U.S., approximately 3 million new books are published each year, including self-published and traditionally published titles.
  • The American Civil War and the Bible are the subjects with the most books written about them. The Civil War has well over 100,000 books, monographs, and dissertations.

Listed below are just a couple of the book brands that are listed in the Co-Op Connect Platform:

Brand – Product/Service – High-Level Guidelines

Harper Collins Christian Publishing – Christian Published Books & Bibles
This program also applies to the following brands: Editorial Vida, Grupo Nelson, Thomas Nelson, Zonderkidz and Zondervan. The accrual amount earned varies by book titles purchased in the previous year. Reimbursement is 100% for traditional and digital advertising.

Simon & Schuster Inc. – Adult Hardcover, Trade Paperback, Mass Market, and Children’s Books
The accrual amount earned varies by book titles purchased in the previous year. Reimbursement is 100% for traditional and digital advertising.

To find out how to subscribe to the Co-op Connect Platform or for more information about our Co-op Concierge Services, call us at 877-990-2667 or email [email protected].

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