If you have customers in the sporting goods, hunting, and hardware industry, now is the time to use co-op to promote hunting. Next week, November 15th, starts deer hunting season in Michigan. The hunters are now picking up warm clothing, heaters, guns, ammo, and other tools to sit out in their deer blinds and wait out that “big buck”. Let’s look at “opening day” in a few other states:
- North Dakota November 10
- Illinois November 17
- Indiana November 17
- Minnesota November 18
- Wisconsin November 18
- Iowa December 18
Some states, such as New York, started on October 1 and runs through December 31. Many states allowed for bow and arrow hunting in October and then switched to firearms in late October through mid-November. There are also different data restrictions based on the type of firearm used – such as a muzzleloader.
This is the time of year when many hunting-related brands offer special rebates and promotions at the national level. There is no reason you cannot tie into these promotions at the local level. Here is one for Browning.
Browning Black Friday Rebates!
Save up to $200 on select new Browning shotguns, rifles, and handguns. Visit your local Browning dealer for complete offer details. Offer is valid November 22, 2023 – November 27, 2023.
Your local customers can receive up to 100% reimbursement for their local advertising if they utilize their accrual funds from Browning.
Let’s look at a few other hunting-related brands that offer co-op funding to their local dealers/retailers:
Brand – Products/Services – High-Level Guidelines
- Wildlife Research Center, Inc. – Hunting, Masking, and Attractor scents, Scent dispensers, Hunting scent eliminators
Dealers earn 3% of current-year purchases as their accrual fund. Reimbursement for traditional/digital advertising is up to 100%. Must purchase $1,000 in products to be eligible for co-op funding.
- Bushnell – Binoculars, Night vision goggles, Shooting accessories, Archery Equipment
This program applies to 13 different brands, such as Butler Creek, Gold Tip, Hoppes, etc. Any dealer with $25,000 in prior year sales is eligible for co-op funding at the rate of 2.5%. Reimbursement is 50% for both traditional/digital advertising.
- Winchester Repeating Arms – Firearms, Rifles/Shotgun Accessories
Accrual fund is 2% of prior year purchases. Reimbursement is 50% for traditional/digital advertising.
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