The Localogy Co-Op Connect Team located $4M in available co-op advertising funds for our Concierge Subscribers in the first half of the year!   The largest “find” was $166,500.00 for a single Subaru dealer.  The first half of the year, the biggest balances were found in the Automotive, Motorcycles/Power Sports, Agriculture, and Lawn Care verticals.   In addition to Subaru, a few of those brands were:
  • Audi
  • Volkswagen
  • Honda Motor Co. – Motorcycles/ATV
  • Generac Power Systems
  • Briggs & Stratton – Snapper/Snapper Pro
  • Laird Manufacturing
The top 10 brands the team researched were:
  • Mohawk Industries – SmartStrand/Wear-Dated Fiber
  • Whirlpool Corp.
  • Thermo-Tech Premium Windows and Doors
  • Ace Hardware – Ace Brand & Paint
  • Generac Power Systems
  • Honda Motor Co. – Motorcycles/ATV
  • Polaris Industries – Off-Road Vehicles
  • Toro Company – Lawn & Garden
  • Subaru – New Vehicles
  • Husqvarna Forest & Garden Company
We like to call out specific brands to get you thinking about what your customers may carry and how you can help them with co-op funding.  Remember, even if we find you $1,000 (and not the $160k found for Subaru!), it may be just the “thing” to get your customer to sign on the dotted line.  That $1,000 may equate to 10% or 20% off their ad spend with you, and it may make all the difference.  Plus, it shows that you went the “extra mile” for your customer by researching what they carry and finding out how much co-op funding they have available.
The brands listed above are just the “tip of the iceberg” of what is contained in the Co-Op Connect Platform.  There are thousands of brands and hundreds of verticals in the Platform, with their guidelines, dealer locator, and more.  In addition to the verticals listed above, another “hot” vertical is Home Improvement.  There are so many Home Improvement brands that we have them listed under sub-categories.  There are roofing and window brands, carpet and flooring, furniture, garage doors and openers, fireplaces and equipment, countertops, plumbing equipment, outdoor furniture, pools, and spas – the list goes on.  One of the largest is HVAC, and we have all the top brands listed: Bryant, Carrier, American Standard, Trane, Empire Comfort Systems, LG, Goodman, and this list goes on!
Stay tuned next week for an article on Accrual Balances found for the year’s first half and the top brands requested.
To learn more about our Concierge Services or Co-Op Connect Platform, call us at 866-583-5397 or email [email protected].

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