Besides October being known as Breast Cancer Awareness Month and a host of other one-day holidays, such as International Coffee Day (Yay, for Starbucks!) and National Raccoon Day, it is also the favorite holiday for many kids in both the U.S. and Canada (along with many other countries), …HALLOWEEN! Before you go out and buy that inflatable pumpkin lawn ornament or that 12-foot giant spider, you may have a lot to do to get that lawn (and those flower beds) ready for decorating.

This is the time of year when you may have more leaves to rake up than you know what to do with. You may also have to clean and store all your outdoor furniture for that upcoming colder weather, and it may also be the last time you mow the lawn for the season.

There are quite a few “outdoor” related brands in the Co-Op Connect platform that you can use to help your customer advertise “Fall Cleanup Events”. This is also when the brands release national promotions on fall sales. See how you can help your customers tie into these promotions. Listed below is just one example:

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Listed below are a couple of the Fall Cleanup brands listed in the Co-Op Connect platform. This is a great time to help your advertisers promote these brands (and more)!

Brand – Products/Services – High-Level Guidelines

Bobcat Company – Skid-steer, Mini Track Loaders, Excavators, Utility Vehicles, etc.
Traditional media is reimbursed at 50%; Brandbuilder digital package reimbursed at 75%. All dealers have two co-op budgets with Bobcat. One is for planned activities such as sales program, or product launch direct mailers. The other budget is for local marketing activities as subscribed to by dealer choice.

Toro Company – Lawn & Garden – Walk, Riding & LCE Products
NOTE: If your dealer has funds available use them now! The program expires for the year on 10/31/24 and you don’t want them to lose their funds! The accrual amount earned varies based on the dollar amount purchased from the brand (anywhere from 1 to 6%). Reimbursement is between 50 and 70% and again, is based on the dollar amount purchased from Toro.

Husqvarna Forest & Garden Company – Chainsaws, Trimmers, Blowers, Tillers, Tractors, Riding & Walk Behind Mowers, etc.
Gold, Platinum and Titanium dealers receive 1% of the prior year’s purchases as their accrual fund and receive 50% reimbursement on traditional and digital advertising. Crown & Crown Elite Dealers receive 2% of the prior year’s purchases as their accrual fund and receive 75% reimbursement on traditional and digital advertising.

Scag Power Equipment, Inc. – Riding & Walk Behind Mowers
All co-op advertising is administered through Regional Distributors. The dealer obtains approvals and submits claims to their particular distributor.

Summary

Co-op Connect is a full-service customized co-op advertising solutions provider.

Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.

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