If you’re working with a small to mid-sized business looking to help them create campaigns and maximize their marketing budget, Co-Op Connect is the tool you need to unlock hidden advertising dollars. Or, if you ARE that small to mid-sized business that sells a variety of brands, and produce your own marketing in-house, this is THE tool you need.

Leverage Social Media: Use platforms like LinkedIn, Twitter, and Facebook to drive business to your location. Almost every brand offering a co-op advertising program for their reseller network will provide funding for Social Media advertising.

Email Campaigns: Reach out to your existing network with a targeted email campaign showcasing one (or more) of the new products in your store. Again, almost every brand will provide co-op funding for email campaigns. In addition, they often pay a portion of the mailing list if you are going after new prospects.

Traditional and other Digital Media: The Co-Op Connect platform contains the guidelines to follow when creating ad campaigns to ensure those ads are co-op compliant (and therefore reimbursable). You will see guidelines for TV, Cable TV, OTT, Radio, Streaming Radio, Newspapers, Magazines, Direct Mail, Yellow Pages Online, SEM, Online Display, Trade Shows, and even Promotional items. This allows you to utilize the co-op funding for whatever media option works best based on the reseller’s area, the vertical the products belong under, and the products themselves.

National Promotions/Marketing Ideas: The platform also contains a plethora of current national brand promotions that you can utilize to tie into at the local level. It also contains a “Target by Category” and “Target by Month” sections. For instance, the Target by Month area also ties into seasonal sales such as what are the “hot” verticals in February (think jewelry for Valentine’s Day) versus what is “hot” in June such as swimming pools, lawn care and BBQ/grilling brands. Included in this area are “happenings” around the country that you can tie into, such as the Super Bowl, the start of hunting season, and much more!

Knowledge Base: It doesn’t matter if you are a Media Publisher, an Agency, or a Reseller of national brand products, the knowledge base will teach you about “all things co-op”. There is a platform guide that explains all the fields for each co-op program and what they mean to you when creating the advertising. It also contains a sales guide on how to bring up/include co-op in the sale. This area also contains the form(s) you need to request the accrual amount (co-op dollars available), for each name brand product that is sold by the reseller. This is just the tip of the iceberg – whether you are brand new to co-op, or a seasoned rep (who may just appreciate the co-op review), this area of the platform is not to be missed!

Summary

Co-op Connect is a full-service customized co-op advertising solutions provider.

Are you looking for a top-notch provider of customized co-op advertising solutions? Look no further than Co-op Connect! The team is dedicated to helping clients increase sales through co-op advertising, and they pride themselves on their commitment to teamwork, reliability, excellence, and value. With a focus on expertise, technology, strong leadership, and great team members, Co-op Connect is the perfect partner for any business looking to take its co-op advertising to the next level. To learn more, you can reach out to us at [email protected]. Or call 866-323-5504 to schedule a 20-minute demo.

Note: If you mention this post and are a brand-new subscriber, we have a special 3-month offer for you!

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