This is the perfect time of year to check in with your customers on their co-op fund balances. This is a great time to ask, have you used your co-op funds? If you have, do you know how much you have left? This is the time to plan their advertising campaigns with them for the remainder of the year.

Although the great majority of programs run per calendar year, not all programs earn their co-op funds at the same time. Some brands, about 40%, provide their reseller network with their co-op funds based on their prior year’s sales. Approximately 40% of these providers provide their network with funds based on their current year’s orders, and as they place more orders, they earn more. The remainder of the brands have their resellers earning their money monthly, quarterly, or on a fiscal year. It’s really great to do that check-in with them, as they may not be aware that they have money available to spend. If you are a subscriber to the Co-Op Connect Platform, there are a couple of ways you can also check to see when plans are expiring (meaning rolling to the next year), to know when the money should be used.

The platform also features National Promotions, which are ideal for tying into local advertising. You can also find those on the Platform, along with their expiration dates. Here are the shortcuts to look up program and promotion expiration dates:

If you are logged into Co-Op Connect:

Click on “Targets” and then select “Plans and Promotions Expiring” from the dropdown. This will provide you with a list of both plans and promotions that are expiring in the given month you are searching for.

Or…

Go to “Co-op Tools” and then select “Advanced Search”, you can then select “Performance Period” and put in the time frame you need.

Below you will see a couple of the programs that either do not run on a calendar year, or you need to spend the co-op earnings quarterly, and there are many of these programs. Just want to show you that there are ALWAYS co-op opportunities!

Brand Name Products/Services High-Level Guidelines

Toro Company – Lawn & Garden – Toro walk, Riding & LCE products
This program runs from 11/1/24 through 10/31/25. Dealers earn their co-op funds based on their current year orders. The amount they earn is based on the dollar volume order and can be anywhere from 1-6%. Reimbursement is 50-70% and is also based on the dollar volume purchased.

Hyundai Motors – New Vehicles
This program runs from 1/1/25 through 12/31/25. However, money is earned each quarter and then must be spent each quarter. Dealers earn $250 per vehicle ordered and reimbursement is 50% for traditional and digital advertising. The only exception is grand openings and community engagement activities that are reimbursed at 100%.

To find out how to subscribe to the Co-op Connect Platform or for more information about our Co-op Concierge Services, call us at 877-990-2667 or email [email protected].

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