This is the perfect time for any of your Lawn & Garden customers to use their co-op advertising funds to promote lawn mowers. The peak sales season is May to July. However, the peak season is when prices are highest. The second peak is March to May as customers prepare for the season at a much better price!

As a matter of fact, the second peak is when many brands put out special offers/promotions to help get your customers (advertisers) get “ready to move” buyers through their doors. Here are just a couple of samples of those promotions:

Altoz Switch 2026 Spring Ahead Promotion!
Customers can save up to $2,000 on select models, get 0% financing for 24 months, and receive a $250 Military, Veteran/EMS rebate. Or, they can receive a Fleet & Municipality Discount with Standard Pricing.

Toro Days!
This annual event features discounts, rebates, and special financing on Toro lawn mowers, zero-turn riders, and 60V battery-powered yard tools.

Below are just a few of the lawn mower brands that we do have listed in the Co-op Connect platform:

Brand Name – Products/Services – High-Level Guidelines

Husqvarna Forest & Garden Company – Riding Mowers, Walk Behind Mowers, Zero Turn Mowers, Trimmers and Blowers
Dealers earn between 1 – 2% of their prior year’s purchases as their co-op accrual fund based on their dealer level. Reimbursement is between 50-80% based on dealer level for Traditional and Digital Advertising.

Briggs & Stratton – Riding Mowers, Tractors, Zero Turn Mowers
These guidelines also apply to the Ferris, Simplicity, and Snapper/Snapper Pro brands. Dealers/Retailers earn between 1 – 3% of their prior year’s purchases based on their dealer level. Reimbursement is between 50 – 75% based on dealer level for Traditional and Digital Advertising.

Summary
To find out more about our Co-Op Connect Platform or our Co-op Concierge Services, call us at 877-990-2667 or email [email protected].

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